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Quadstone and PrimeResponse Partner To Shape Insight Into Intelligent Customer Interaction

The Quadstone System and Prime@Vantage(TM)Provide a Single Path from Data Visualization to Customer Modeling and on to Campaign Execution

ORLANDO, Fla.--Dec. 5, 2000-- Quadstone and Prime Response, Inc. (NASDAQ, EASDAQ: PRME), today announced at the National Center for Database Marketing conference http://www.ncdm-orlando.com/index2.htm , a strategic partnership that will offer business to consumer marketers a quicker, more effective route through the customer contact cycle. In addition to a co-operative selling agreement, the partnership will ensure ongoing interoperability between products, already demonstrated at joint clients sites such as Telenor Mobile, the leading telecom, media and IT company in Norway and eircom, Ireland's largest communications company and principal provider of fixed line and mobile telecommunications services. The agreement empowers analytical marketers to create highly accurate customer behavior models in the Quadstone System and then deploy them directly through Prime@Vantage(TM), a leading customer relationship optimization tool according to the recent Gartner Group study http://www.gartner.com/reprints/primeresponse/00093224.html

Quadstone provides visual and interactive software that is designed specifically for marketers to predict customer behavior - a key requirement in today's dynamic business environment. Quadstone helps business users understand, visualize and model their customer's behavior themselves, and thus deliver results immediately. Prime@Vantage(TM) creates, executes and refines one-to-one marketing initiatives using offline, Internet and wireless channels. By joining forces the companies can offer clients and prospects a clean transition from advanced customer behavior analysis to campaign deployment. Users stand to gain not only time and resources by removing the need for complex data export/import operations, and diminishing reliance on IT staff, but they also extend the window of opportunity for optimized customer contact, dramatically increasing the chances of campaign success.

With both Quadstone and PrimeResponse focusing on business to consumer relationship management in the same core markets - etail/retail, telecommunications and financial services - the tools are ideal complements. Prime@Vantage(TM) improves the efficiency and management of the customer interactions while Quadstone's advanced visualization and insight deliver the customer intelligence to make those interactions as effective and profitable as possible.

``The data visualization that the Quadstone System offers is unparalleled and plays a key role in empowering marketers to take control of the analysis process, delivering crucial insights into massive volumes of data clearly and quickly,'' said Peter J. Boni, President and CEO of PrimeResponse. ``This unique interactive and visual data interface adds extra value to our partnership.''

Mark Smith, president of Quadstone explained, ``Working with PrimeResponse was a logical choice for us. As best-of-breed vendors working together we can propose compelling solutions, not only giving user organizations access to technology excellence but also offering integrated implementations that allow smooth transitions from one step of the process to the next.''

Exhibiting at the NCDM event in Orlando December 3-5, 2000, representatives from Quadstone and PrimeResponse will be available to illustrate further how the two solutions can contribute to bottom line improvements. Quadstone will be exhibiting at booth #421 and PrimeResponse will be at booth #701.

About Quadstone®

Quadstone provides what it believes to be the most powerful customer behavior modeling and predictive marketing software currently available. Quadstone's products allow business and marketing executives to instantly and easily employ predictive modeling techniques to produce sophisticated analyses that visually represent customer behavior from every marketing channel - Web, direct marketing, sales, call centers and operations. Because the Quadstone System can be installed and deployed to produce results within weeks, typically faster and more precisely than any other offering available, executives can quickly measure and influence more profitable customer behavior, while decreasing marketing's reliance on IT or statisticians.

Quadstone's international clients include market leaders in the e-tail/retail, financial services and telecommunications sectors and include Barclays Bank, CVS.com, Eircom, M&I Bank, Sainsbury's, SmarterKids.com, Telenor and Vodafone among others. Quadstone was named best ``Small Start-up'' of the year at the Financial Times/Cartier/BVCA awards in 1998, and earned Deloitte & Touche's ``Fast 50'' award in 1998/1999 and 1999/2000. Founded in 1995, Quadstone's European operations are based in London, England, and the company's research and development center is located in Edinburgh, Scotland. Quadstone's North American operations are headquartered in Boston, MA, U.S.A.

About Prime Response, Inc.

PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage(TM) relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage(TM), marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.)

Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banca Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors, Inc., eBusiness Advantage, Fair, Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, SPSS, Sun Microsystems and Viador.

``Safe Harbor'' Statement:

Quadstone is a registered trademark of Quadstone. Prime Response, Inc., PrimeResponse, Prime@Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners.



 
Editorial Contact:
Darren Horwitz
Prime Response, Inc.
(415) 844-3104
dhorwitz@primeresponse.com
 
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