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PRIMERESPONSE EXTENDS ITS POSITION AS THE BEST OF BREED RELATIONSHIP MARKETING SUITE LEADER

PrimeResponse Introduces Newest Version of Prime@Vantage™ and Brings Wireless Capabilities to the Hands of the eMarketer

  Cambridge, MA- November 20, 2000 – Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today introduced the newest version of its integrated relationship marketing solution, Prime@Vantage™ 3.2, which provides further enhanced functionality, enterprise scalability and resilience in its .com channels. The most substantial enhancement to the existing application is the general availability of a wireless channel through the company’s recent announcement of Prime@Vantage™ Wireless
( http://www.primeresponse.com/news/releases/00/pr_062900_wireless.html ).  This new channel will allow marketing-savvy organizations to create the “ever-present” customer through “convenience marketing”— delivering highly personalized, value-added communications leveraging the marketing channel most convenient for each consumer.

“As we continue to expand our global presence, we strive to improve our relationship marketing solution to meet the needs of our growing client-base,” said Peter J. Boni, CEO of PrimeResponse.  “With the introduction of Prime@Vantage™ 3.2, our customers benefit from several enhancements to our core solution as well as from the availability of a wireless channel through Prime@Vantage™ Wireless.”

As part of Prime@Vantage™ 3.2, customers will benefit from the following:      
·       A new module providing comprehensive facilities for defining and utilizing               seed lists in test and production campaigns.
·       A substantial facility for quality assuring e-mail content and the entire campaign set-up and infrastructure configuration prior to executing in production.
·       Scalability and resilience enhancements to the e-mail channel to deliver more e-mails         more quickly while handling mail exceptions and network errors more effectively.
·       A number of functional enhancements to the e-mail channel including “choose best         format” otherwise known and “e-mail sniffing” and support for adding attachments.
·       Additional flexibility for defining and personalizing criteria and content in the Web channel.

Prime@Vantage™ 3.2 will be deployed globally using the company’s wide-range of multi-language support capabilities and through some strong Asia Pacific partners including AIS, Tata Consulting and Cap Gemini.  PrimeResponse which has supported several languages including US English, British English, French, Spanish, German, Italian and others for some time, recently introduced language support for its Japanese customers via the Kanji script.  Prime@Vantage™ 3.2 is available immediately on the following platforms: Oracle 8.0.5+, Sun Solaris 2.6, HPUX-11, IBM AIX 4.3, IBM NUMA-Q Dynix 4.4.6 and NT 4.

The Prime@Vantage™ product line is designed to offer innovative ways to interact with customers through every marketing channel currently available.  PrimeResponse relationship marketing solutions allow the end user to market effectively through traditional channels such as direct mail, mass media and call centers, while also serving more instant marketing needs through e-mail, Web and wireless channels.  Using these channels, the Prime@Vantage™ solution, provides the marketer with the right tools to carry on an ongoing customer relationship that translates into a substantial competitive advantage.        

PrimeResponse has also set the industry standard by providing an application that can be deployed by Global 2000 customers fast, enabling them to recognize immediate returns from their eCRM investment.  Prime@Vantage™ maps directly to the client’s database offering an instant ability to create, execute and refine marketing initiatives measurably faster than any other industry solution available.  To date several customers on version 3.0 or higher, including priceline.com, DLJdirect, CIBC, Principal Financial, John Lewis Partnership, The Royal Bank of Scotland and several others have realized rapid results from their implementation of Prime@Vantage™.  

In addition, customers of PrimeResponse benefit from a focused business to consumer organization that continues to set the pace for the eCRM industry and specifically the marketing automation segment, having been the first organization;
·       To support multiple media channels as part of a single integrated marketing campaign
·       To prove scalability to 100 million customers in a single marketing database
·       To integrate Web, e-mail and wireless channels with traditional offline capabilities in one campaign management solution

About
PrimeResponsePrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME.  PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage™ relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value.  With Prime@Vantage™, marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless).

Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banca Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia.  Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Sun Microsystems and Viador.  For more information, visit http://www.primeresponse.com


"Safe Harbor" Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Prime Response, Inc., PrimeResponse, Prime@Vantage™ , Prime@Vantage™  Wireless, Prime@Vantage™ .com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc.  All other trademarks and registered trademarks are the properties of their respective owners.

© 2000 Prime Response, Inc., except as otherwise acknowledged.

 
Editorial Contact:
Darren Horwitz
Prime Response, Inc.
(415) 844-3104
dhorwitz@primeresponse.com
 
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