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PrimeResponse Launches MSP Service to Enable E-Businesses to Get Closer to Their CustomersPrimeResponse Offers Next-Generation Integrated eMarketing Solution to AllCAMBRIDGE, Mass.--Nov. 16, 2000--Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced the launch of its Marketing Service Provider (MSP) offering, allowing companies access to advanced multichannel marketing applications and PrimeResponse's superior database technology through a hosted service capability.PrimeResponse's MSP strategy empowers companies to leverage powerful personalization, campaign and target optimization and multichannel capabilities. With access to the best Application Service Provider, data hosting and marketing bureau services available, this makes integrated relationship marketing a cost-effective alternative for traditional and new economy businesses. ``Using PrimeResponse's MSP option enables us to deploy online and offline marketing strategies quickly, without the IT pain,'' said Nicola Aspin, European communications manager at Sega. ``PrimeResponse's extensive experience in direct marketing adds value to our online and offline marketing strategy.'' ``Forward thinking global businesses now realize that they need to leverage their marketing efforts, by integrating new Internet marketing strategies such as e-mail, the Web and wireless,'' said Allen Swann, president of international operations for PrimeResponse. ``Our MSP service allows companies of all sizes to benefit from cutting edge marketing solutions. Because of our unparalleled scalability and flexibility, many customers start as a hosted service, and then decide to move in-house.'' PrimeResponse allows businesses with varied marketing requirements, workloads, budgets and technical resources to rapidly benefit from integrated relationship marketing. Value-added services include the capability to build and maintain marketing databases, including database maintenance, data cleansing, data de-duplication and segmentation, all within the strict data protection requirements of Europe. It also develops and deploys personalized marketing messages to existing and potential customers, utilizing inbound and outbound e-mail, Internet and wireless, along with more traditional direct and indirect marketing. Heading up this new and improved core division of PrimeResponse is business development veteran Steven Sachdev. Sachdev takes to the driving seat of the Marketing Service Provider business unit as vice president. The addition of such an experienced individual will strengthen the MSP team and the company as it continues to expand its operations and position in the marketplace. Prior to joining PrimeResponse Sachdev was the vice president of Equifax Card Solutions. In this leadership role he was responsible for the domestic and European sales and marketing of its transaction processing offerings to the credit card market. He has held various business development roles over the past seventeen years, offering numerous value added services around the customer lifecycle including customer interaction management tools and knowledge driven decision making products specifically targeted to the banking and credit card community. ``We are delighted to announce the addition of such a talented individual to the management team,'' stated Swann. ``Steven has an exceptional track record in building momentum and will create the accelerated demand for our outsourcing activities in the applications hosting environment.'' About PrimeResponse PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage(TM) relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage(TM), marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.) Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banca Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair, Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis- BFL, NetGenesis, Quadstone, Quaero, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com ``Safe Harbor'' Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Prime Response, Inc., PrimeResponse, Prime@Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. (c) 2000 Prime Response, Inc., except as otherwise acknowledged. Editorial Contact: Darren Horwitz Prime Response, Inc. (415) 844-3104 dhorwitz@primeresponse.com top of page |
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