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PREMIERE ANALYST FIRM NAMES PRIMERESPONSE AS INDUSTRY LEADER IN CUSTOMER RELATIONSHIP OPTIMIZATION STUDYResearch Notes PrimeResponse’s Superior Products Ranking Prime@Vantageä Ahead of eCRM Solution Providers E.piphany, Siebel, NCR, Unica, Oracle and BroadbaseScottsdale, AZ- November 6, 2000 – Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today made its first announcement at the company’s North American User Conference ( http://www.primeresponse.com/news/events/auc2000/index.html ), highlighting the release of an October North American and European leadership study released by a premiere analyst firm. The study which placed PrimeResponse in the Leadership segment ahead of several leading eMarketing vendors including E.piphany, Siebel, NCR, Unica, Oracle and Broadbase, released separate reports for the United States ( http://www.gartner.com/reprints/primeresponse/00093224.html ) and Europe ( http://www.gartner.com/reprints/primeresponse/00093220.html ). Both studies brought back similar results and commended PrimeResponse for its strong market position and superior nature of the Prime@Vantageä product suite.Focused on four major areas: viability, service/support, features/functionality and technology, the Leadership study distinguished organizations that are poised lead the eCRM industry into the future. The study also categorized all vendors reviewed within four specific categories; Leaders, Challengers, Visionaries and Niche Players. PrimeResponse’s placement in the most substantial Leadership category demonstrates the continued progress the company has made in providing the industry’s leading relationship marketing solutions to a global audience. “We are pleased with the strong showing that PrimeResponse has exhibited in both the American and European markets through this study,” said Peter J. Boni, CEO of PrimeResponse. “Being selected as a front runner in the space by a well regarded analyst organization reaffirms the market-leading functionality of our product suite and the Company’s strong position in the market.” “The study is another vote of confidence in the strategic direction being taken by PrimeResponse,” said Robert Shaw, founder of the eCRM consulting firm, Marketing Best Practice. “PrimeResponse has demonstrated that their product suite and corporate vision places them in the top of their class. ” About PrimeResponse PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage™ relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage™, marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.) Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banca Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com "Safe Harbor" Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Prime Response, Inc., PrimeResponse, Prime@Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. © 2000 Prime Response, Inc., except as otherwise acknowledged. Editorial Contact: Darren Horwitz Prime Response, Inc. (415) 844-3104 dhorwitz@primeresponse.com top of page |
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