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PrimeResponse's Multichannel Relationship Marketing Software Selected by Amicus Division of CIBC-- Prime@Vantage.com(TM)Enables Internet Banking Division to Reach Customers Via the Web, Call Center, E-mail, Direct Mail and Wireless Channels --SCOTTSDALE, Ariz.--Nov. 6, 2000-- Prime Response, Inc. (NASDAQ:PRME - news; EASDAQ:PRME), a leader in business to consumer relationship marketing, today made its second announcement at the company's North American User Conference ( http://www.primeresponse.com/news/events/auc2000/index.html ), releasing news that Amicus, the Internet Banking Division of the Canadian Imperial Bank of Commerce (CIBC), a leading North American bank with more than eight-million customers, has selected PrimeResponse's Prime@Vantage.com(TM) to create, execute and refine multiple customized marketing initiatives. As part of their purchase, Amicus will also retain PrimeResponse's marketing optimization application Prime@Vantage Optimizer(TM) which will provide CIBC with capabilities to conduct real-time optimization across all eMarketing targets, channels and offers. Amicus joins as the second division from CIBC to endorse the Prime@Vantage.com(TM) product, following CIBC's Visa credit card division which selected PrimeResponse in May 2000 ( http://www.primeresponse.com/news/releases/00/pr_052300_cibc.html ).``As an Internet Bank, Customer Relationship Management (CRM) is a core capability of the Amicus marketing organization. It is the driving engine behind our whole marketing strategy and sales approach,'' said Jim Allen, Executive Vice President of Customer Marketing, Amicus and CIBC. ``PrimeResponse's Prime@Vantage.com(TM) system will enable us to reach our rapidly growing base of Internet banking customers across North America with timely, relevant and personalized information and offers through every channel,'' said Rick Miller, Customer Relationship Management Leader, Amicus, and Vice President for Electronic Commerce at CIBC. ``This remarkable eCRM solution allows us to develop highly targeted marketing programs that provide our customers with information at the exact point in time when it will be most useful. We can reach them through the Web, the call center, e-mail, direct mail and in the not too distant future, via wireless devices.'' Amicus brings together CIBC's Internet banking businesses, including co-branded banking relationships such as President's Choice Financial services with the Loblaw Companies Limited grocery chain in Canada, Marketplace Bank with the Winn-Dixie grocery chain in the southeastern United States and Safeway Select Bank with Safeway Inc. grocery chain in the western United States. CIBC also serves as the consumer-to-consumer payments system of Yahoo! PayDirect, the world's largest enabler of online transactions. Paul Lavallee, president of the Americas for PrimeResponse, noted that CIBC is a globally recognized leader in the Internet banking industry with a strong understanding of the value of building and sustaining mutually beneficial relationships with customers by providing them with timely and useful information. ``We are excited to be working with an innovative financial services leader like CIBC. The Bank's `clicks and bricks' strategy and innovative co-branding approach will help Amicus rapidly become one of the world's dominant Internet banks. PrimeResponse's Prime@Vantage.com(TM) will complement and facilitate that aggressive growth strategy by building and nurturing long, loyal customer relationships,'' said Lavallee. About CIBC & Amicus Amicus FSB is a wholly-owned subsidiary of Canadian Imperial Bank of Commerce (CIBC) that was acquired in April 2000. CIBC is one of North America's leading financial institutions with $US179 billion in assets and more than eight million personal banking and business customers. CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, in the United States and around the world. To find out more about CIBC, visit http://www.cibc.com. About PrimeResponse PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage(TM) relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage(TM), marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.) Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading financial services companies, including Chase Manhattan Bank, CIBC, Deutsche Bank, DLJdirect, E*TRADE, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com. ``Safe Harbor'' Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Prime Response, Inc., PrimeResponse, Prime Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. (c)2000 Prime Response, Inc., except as otherwise acknowledged. Editorial Contact: Kristen Harrington Sterling Hager, Inc. 617-926-6665 x321 kharrington@sterlinghager.com top of page |
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