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ONE JOINS 18 TELECOMMUNICATIONS LEADERS STANDARDIZING ON THE PRIMERESPONSE INTEGRATED RELATIONSHIP MARKETING SUITELeading Austrian Mobile Provider To Increase Customer Loyalty and Cross-Sell Efforts With Prime@Vantage.com™Cambridge, MA - October 26, 2000 - Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced that ONE, one of Austria's leading mobile telecommunications providers, has chosen Prime@Vantage.com™ to create, execute and refine targeted marketing programs aimed at increasing customer retention and cross-selling efforts. ONE joins more than 18 telecommunications leaders that have chosen the Prime@Vantage™ relationship marketing suite to conduct one-to-one marketing initiatives across multiple channels.ONE chose PrimeResponse after an extensive review of other eCRM solutions. "We chose Prime@Vantage.com™ because the product suits our needs best," said Stefan Harder, marketing automation manager for ONE. "We were confident that the product, combined with the people, would achieve real results." "Telecommunications leaders such as ONE recognize that utilizing an effective relationship marketing solution can contribute directly to their bottom line," said Allen Swann, president of International Operations for PrimeResponse. "In such a competitive market, customer relationships are crucial to gaining an advantage. Our solution is designed to acquire new customers, reduce customer churn, build customer loyalty and focus on returning results fast." PrimeResponse is a clear market leader in providing the telecommunications marketplace with a complete, multi-faceted solution that optimizes customer lifetime value and reduces churn. This is evident in the company's growing client base of 18 telecommunications leaders including AIS, AirTouch, British Telecom, Bouygues Telecom, ONE, Cox Communications, KPN, max.mobil., AT&T Broadband, Inc., Cantel AT&T, Telstra, TeleDanmark, Telenor Mobil and T-Mobil. About ONE The communications company ONE launched its mobile network in October 1998. The company has set new standards by being the first nation-wide provider of GSM-1800 technology with EFR implemented in the network as well as in all handsets. In October 2000, after just two years on the Austrian market, ONE already counted more than 1.2 million customers. Aside from the mobile network, ONE also offers the Internet product i-ONE and the fixed network product f-ONE. This makes the company a major telecommunications player in the Austrian market. About PrimeResponse PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage™ relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage™, marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banca Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com "Safe Harbor" Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Prime Response, Inc., PrimeResponse, Prime Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. © 2000 Prime Response, Inc., except as otherwise acknowledged. Editorial Contact: Kristen Harrington Sterling Hager, Inc. 617-926-6665 x321 kharrington@sterlinghager.com top of page |
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