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PrimeResponse Integration Toolkit Seamlessly Links Prime@Vantage With SAS Enterprise Miner and Siebel eBusiness Applications

Toolkit Simplifies Integration of PrimeResponse's Best-of-Breed Relationship Marketing Multichannel Suite With Leading Analytics, Call Center and Sales Force Automation Products

CAMBRIDGE, Mass.--Oct. 26, 2000-- Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced an integration toolkit and professional service offering that seamlessly links the leading Prime@Vantage(TM) relationship marketing suite with leading analytics, call center and sales force automation applications, such as SAS Institute's Enterprise Miner and Siebel Systems eBusiness Applications.

The integration toolkit, available immediately, is based on a number of integrations with several Global 2000 customers.

``A sub-optimum total solution versus best-in-breed strategy is an age old decision, each with its own benefits and tradeoffs, but the discussion usually centers around integration risk versus the terrific return of having the best of all available solutions,'' said Peter J. Boni, president and CEO of PrimeResponse. ``This integration toolkit simplifies system integration and allows organizations to benefit from the best relationship marketing application and other category leaders.''

About PrimeResponse

PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage(TM) relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage(TM), marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless).

Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banco Popolare di Novaro, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Alliances include Andersen Consulting, Business Objects, Chordiant, Clarify, eBusiness Advantage, Fair, Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com

``Safe Harbor'' Statement Under the Private Securities Litigation Reform Act

With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

PrimeResponse, Prime@Vantage Wireless, Prime@Vantage, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

(c)2000 Prime Response, Inc., except as otherwise acknowledged.

 
Editorial Contact:
Kelly Cahill
Sterling Hager, Inc.
617-926-6665 x312
kelly@sterlinghager.com
 
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