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Searchspace, PrimeResponse to Combine Active, Intelligent Analytics with Operational Relationship Marketing to Improve Marketing EffectivenessNEW YORK, Oct. 19 -- Searchspace and PrimeResponse (Nasdaq: PRME - news) today announced a co-operative marketing agreement through which the two companieswill work together to help organizations improve marketing effectiveness through combining active, intelligent analytics with operational relationship marketing. The combination of these best-in-breed solutions allows companies to develop personalized marketing campaigns to individuals based on active monitoring and interpretation of customer behavior at a transactional level. This will enable organizations to market more effectively to their customer base by identifying marketing and sales opportunities early and allowing to them to target appropriate offers, in real time. ``Many organizations are grappling with the problem of maintaining quality customer contact, and customer knowledge, in a business environment which is increasingly based on electronic channels with the associated explosion in the volumes of transactions,'' said Konrad Feldman, CEO and co-founder of Searchspace. ``With Prime@Vantage managing the customer interaction and offering advanced features to support real-time, event-based relationship marketing across multiple channels and Searchspace iTM(TM) (intelligent Transaction Monitor) technology supplying intelligent, real-time customer transaction monitoring and analysis, we provide organizations with vital customer insight.'' ``This relationship is key to PrimeResponse and our customer base, ''said Allen Swann, President of International Operations, PrimeResponse. ``Operational marketing combined with analytical marketing is a strong proposition, allowing organizations to turn customer insight in action.'' About Prime Response PrimeResponse is publicly traded on Nasdaq and Easdaq under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage(TM) relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage(TM), marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.) Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banco Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly -- a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair, Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Siebel, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com About Searchspace Searchspace, the intelligent enterprise systems company, enables the world's leading organizations to realize the vision of the 'Intelligent Enterprise'. Searchspace solutions provide a new technology infrastructure for addressing core operational issues: managing risk, ensuring compliance, identifying opportunity and increasing efficiency. Through the automation of key business decision processes, our solutions deliver significant continual value, fundamentally changing the way in which enterprises understand their business, and their customers, and drive key operational processes. Increasing shareholder value, tackling the challenges of the e-economy, enabling proactive enterprise response to risk and opportunity, driving efficiency and increasing profitability - this is the Intelligent Enterprise. Searchspace is headquartered in London, England with offices in New York, NY and Frankfurt, Germany. Customers include the Bank of New York, London Stock Exchange, Archipelago, Lloyd's of London and the Royal Bank of Scotland. Additional information on Searchspace may be obtained by visiting http://www.searchspace.com Editorial Contact: Kelly Cahill Sterling Hager, Inc. 617-926-6665 x312 kelly@sterlinghager.com top of page |
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