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BOUYGUES TELECOM CHOOSES PRIMERESPONSE TO INCREASE CUSTOMER ACQUISITION AND LOYALTY IN COMPETITIVE TELECOMMUNICATIONS MARKETPLACEAndersen Consulting Leads Delivery of Complete eCRM SolutionCambridge, MA- October 18, 2000 - Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced that Bouygues Telecom, one of France's leading wireless providers, has selected the PrimeResponse Prime@Vantage™ relationship marketing software to deliver high-volume, one-to-one marketing initiatives.In the crowded telecommunications marketplace, Prime@Vantage™ provides Bouygues Telecom with a competitive advantage through the ability to create, execute and refine personalized, one-to-one marketing initiatives via traditional and electronic channels, such as telemarketing and direct mail. Andersen Consulting will lead the delivery of Bouygues' complete eCRM solution aimed at increasing customer acquisition and loyalty. The eCRM solution will include the integration of products from PrimeResponse with other market-leading applications. "PrimeResponse provides a single, integrated, holistic solution which allows us to automate our total marketing communications strategy," said Olivier Laury, postpaid market line director for Bouygues Telecom. "We can now increase our understanding of our existing customer database and implement campaigns targeted to specific customer groups-a great benefit to our customers." "We are pleased that a telecommunications leader such as Bouygues Telecom is taking the lead in delivering personalized, one-to-one marketing messages via multiple traditional and electronic channels," said Allen Swann, president of International Operations for PrimeResponse. "Bouygues is an example of a leading organization that is taking effective customer relationship management seriously," said Xavier Gazay, managing partner of Andersen Consulting's Customer Relationship Management service line for France. "An integrated solution that builds on PrimeResponse's relationship marketing suite will allow them to seamlessly and incrementally build more loyal and profitable customer relationships." PrimeResponse is a market leader in providing the telecommunications marketplace with a complete, multi-faceted integrated relationship marketing solution that optimizes customer life-time value and reduces churn. This is evident in its growing telecommunications client base which includes AirTouch, AIS, Bouygues Telecom, British Telecom, Cox Communications, Eircom, E-Plus, KPN, max.mobil., AT&T Broadband, Telstra, Tele Danmark, Telenor Mobil and T-Mobil. About Bouygues Telecom Barely four years after its commercial launch, Bouygues Telecom has established its reputation as a dynamic and innovative player in the French mobile phone market with a workforce of some 6,000, more than 4 million clients and a network that covers 97 percent of the French population. About Andersen Consulting Andersen Consulting is an $8.9 billion global management and technology consulting firm whose mission is to help its clients create their future. The firm works with clients from a wide range of industries to bring about far-reaching change by aligning their people, processes and technology with their strategy. Andersen Consulting's Customer Relationship Management practice helps clients create a customer-driven enterprise which drives profitable growth and enhances customer equity. With deep skills and experience in customer strategy, customer insight, customer interaction management, human performance and enterprise integration, Andersen Consulting has helped many leading multi-national organizations around the globe in transforming their eCommerce and Customer Relationship Management capabilities. Andersen Consulting has more than 65,000 people working in 48 countries. Its home page address is http://www.ac.com. On January 1, 2001, the firm will enter the next century with a new name marking its wholly independent status and reflecting the firm's bold new marketplace position. About PrimeResponse PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage™ relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage™, marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.) Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banca Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Siebel, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com. "Safe Harbor" Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Prime Response, Inc., PrimeResponse, Prime@Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. © 2000 Prime Response, Inc., except as otherwise acknowledged. Editorial Contact: Kristen Harrington Sterling Hager, Inc. 617.926.6665 x321 kharrington@sterlinghager.com top of page |
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