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Lloyds TSB Partners With PrimeResponse to Benefit Customers Through Advanced Customer Relationship Management-- PrimeResponse Continues to Lead Financial Services Market Penetration with its Integrated Relationship Marketing Solution --CAMBRIDGE, Mass.--Oct. 17, 2000-- Prime Response Inc. (NASDAQ:PRME - news; EASDAQ:PRME), a leader in business to consumer relationship marketing, today announced that one of the UK's leading financial services organizations, Lloyds TSB, has selected the PrimeResponse Prime@Vantage(TM) product as a key enabler of its eCRM strategy. This will benefit Lloyds TSB customers by improving the relevance, timeliness and personalization of its marketing communications by getting the right message to the right person, at the right time.The solution will enable Lloyds TSB to identify leads and opportunities within its customer database and develop and execute highly focused communications which will increase customer response rates and reduce customer attrition. Igor Andronov, group IT director for Lloyds TSB, commented: ``PrimeResponse demonstrated a strategic and flexible solution which can be integrated effectively into our developing CRM architecture, allowing us to automate 1-to-1 marketing strategies based on individual customer needs and preferences. We can deepen our understanding of our existing customer database and implement campaigns targeted to increasingly specific customer groups - a great benefit to our customers.'' ``As a leading player in the financial services industry, Lloyds TSB has clearly recognized the need for a comprehensive eCRM strategy,'' commented Allen Swann, president of International Operations for PrimeResponse. ``Our solution will assist Lloyds TSB to create and execute a total customer loyalty program which is essential in the highly competitive financial services marketplace.'' Other PrimeResponse customers in the financial services industry include Advance Bank, Alliance & Leicester, The Associates, BankWest, BCP, Banco Popular de Novara, Bank of Ireland, Bank West, CIBC, Chase Manhattan Bank, Credit Suisse, Deutsche Bank, DLJdirect, Quick & Reilly, The Royal Bank of Scotland, Bank of Scotland, NatWest Credit Services, Open Bank, Provident, Republic and UBS. About PrimeResponse PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage(TM) relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage(TM), marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.) Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banco Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis- BFL, NetGenesis, Quadstone, Quaero, Siebel, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com . ``Safe Harbor'' Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Prime Response, Inc., PrimeResponse, Prime@Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. Editorial Contact: Susanna Cesar PrimeResponse +44 (0)20 8580-0314 scesar@primeresponse.com top of page |
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