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PrimeResponse Extends ECRM Footprint Establishing Eleven Strategic AlliancesCAMBRIDGE, Mass.--Oct. 16, 2000-- New Strategic Alliances Include Clarify, McCann Relationship Marketing Worldwide, Viador, MarketSwitch, NetGenesis, Business Objects, Quadstone, Quaero, eBusiness Advantage, Mphasis-BFL and DataMentorsAlliances Deliver Enhanced Analytics, Optimization, Behavior Modeling, Front-Office Software and Relationship Marketing Service Components to Complement the Prime@Vantage(TM) Relationship Marketing Suite Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced eleven strategic alliances with global technology leaders including Clarify, a Nortel Networks company (NASDAQ: CLFY - news), McCann Relationship Marketing Worldwide (MRM), Viador Inc.(TM) (NASDAQ: VIAD - news), MarketSwitch, NetGenesis (NASDAQ: NTGX - news), Business Objects (NASDAQ: BOBJ - news), Quadstone, Quaero LLC, eBusiness Advantage, Mphasis- BFL and DataMentors, Inc. Each alliance contributes ``best-in-class'' solutions that, when paired with PrimeResponse's Prime@Vantage(TM) product suite, provides eMarketers with the tools to create, execute and refine highly targeted marketing initiatives that increase customer satisfaction, boost retention and maximize lifetime value. Analytics and Reporting PrimeResponse and Viador Inc., the number one enterprise portal company, have partnered to deliver an innovative Web-based portal for marketers and eMarketers. Leveraging the Viador E-Portal Suite(TM), PrimeResponse recently launched Marketing Mission Control(TM), a marketing portal to empower marketers with a global view of campaigns. This includes analytical results for each stage of execution, allowing users to amend programs ``on the fly'' and maximize return on each marketing initiative. Marketing Mission Control is a personal homepage for the marketing practitioner and a way for those who need to know more about marketing campaigns to tailor the portal to their own personal level of information need. PrimeResponse and NetGenesis, the leading developer of analytic solutions for e-customer relationship management (eCRM), have established an alliance through which PrimeResponse will leverage NetGenesis' online analytic solution suite to provide clients with a means to more closely understand, profile and segment their customer base. This will link online and offline metrics for a powerful, proven methodology to track the success of marketing initiatives and turn one-time buyers into loyal customers. Business Objects, the world's leading provider of e-business intelligence (e-BI) solutions, has recently partnered with PrimeResponse who will leverage Business Objects' strategic business intelligence (BI) platform and integrated tool-set to provide customers with an enhanced ability to access, analyze and share information both within and beyond the enterprise. Behavior Modeling Quadstone, a leading provider of customer behavior modeling software and services, recently signed an agreement to integrate the Quadstone System, their state-of-the-art predictive marketing software with Prime@Vantage(TM). By offering the Quadstone application with Prime@Vantage(TM), PrimeResponse will provide customers stronger capabilities for converting customer data from disparate channels and data sources into key behavioral indicators. This, along with fast and user-friendly customer behavior analytics, will translate to more effective marketing. Optimization MarketSwitch®, the industry leader in marketing optimization technology, has integrated its Real Time Offer Optimizer(TM) technology with PrimeResponse's Prime@Vantage Optimizer(TM) solution. Based upon this agreement and through Prime@Vantage Optimizer(TM), clients are able to conduct real-time optimization across targets, channels and offers, while creating and executing optimized, real-time multi-offer campaigns that significantly improve the return on investment of Web-based marketing efforts. Front-Office Software PrimeResponse and Clarify, a leader in e-business solutions for the front-office, will integrate Clarify's eFrontOffice solution with Prime@Vantage(TM) to provide organizations with a seamless, best-of-breed eCRM solution designed to streamline the process of acquiring, servicing and maintaining customers. Clarify's eFrontOffice solution combines customer relationship management, Internet relationship management and e-business capabilities in a single solution allowing companies to quickly deploy e- business sales and service initiatives. Data Cleansing and Matching DataMentors, Inc., a leading provider of database marketing products, services and custom programming, recently partnered with PrimeResponse to enhance Prime@Vantage(TM) through providing state-of-the-art database power with the ability to cleanse, standardize and match customer data. PrimeResponse will leverage DataMentors' DMDataFuse(TM) software solution which dramatically increases data accuracy and validity by ``scrubbing'' incorrect data from data fields, ensuring that customer data, as well as the fields provided, are the most appropriate for maximizing customer relationships. Services McCann Relationship Marketing Worldwide (MRM), a pioneer in technology-enhanced relationship marketing, has joined with PrimeResponse to execute comprehensive marketing solutions via an ASP structure. Prime@Vantage(TM) enhances MRM's global direct response advertising and eCRM initiatives by providing the Agency's clients with a powerful software solution to create personalized marketing initiatives that appeal to the unique needs of each individual. MRM offers its clients direction and expertise for a variety of eCRM challenges including one-to-one relationship consultation; advanced data analytics; branded publishing including newsletters, magazines and catalogs; customer-care strategies; database mining and management; direct response advertising utilizing all media; and fully integrated business to business marketing. Quaero LLC ( http://www.quaero-corp.com ), is the expert solution provider that works with businesses to design, develop and deploy effective 1 to 1 eMarketing programs using the confluence of technology, analytics and marketing expertise. Quaero helps businesses translate customer data into effective Customer Relationship Management (CRM) programs by developing and deploying large scale customer intelligence infrastructure for effective personalized interactions for customer acquisition, retention and expansion. This partnership will add Quaero's expertise to PrimeResponse's Prime@Vantage(TM) technology to deliver uniquely designed and deployed eCRM solutions to its ``.com'' and brick and mortar customers. eBusiness Advantage ( http://www.ebizadvan.com ), is a leading Business Intelligence and eCRM system integrator company dedicated to developing complete business intelligence solutions for leading Fortune 500 companies in industries as diverse as retail, manufacturing, finance and institutions of higher learning. The relationship with PrimeResponse will allow eBusiness Advantage to leverage its extensive Business Intelligence and eCRM expertise and relationships with the Prime@Vantage(TM) product line in large-scale eCRM applications. Mphasis-BFL specializes in architecting and implementing end-to-end technology solutions. Mphasis will work closely with PrimeResponse to integrate Prime@Vantage's traditional, online and wireless relationship marketing applications for its global customer base. ``By establishing these alliances and integrating these innovative technologies with Prime@Vantage(TM), eMarketers have the tools to deploy personalized communication with each and every customer via preferred channels,'' stated Peter J. Boni, Chief Executive Officer for PrimeResponse. ``This holistic approach to eCRM strategy exemplifies our visionary thought leadership and strengthens our market dominance.'' About PrimeResponse PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage(TM) relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage(TM), marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.) Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banco Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis- BFL, NetGenesis, Quadstone, Quaero, Siebel, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com . ``Safe Harbor'' Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Prime Response, Inc., PrimeResponse, Prime@Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. Editorial Contact: Kelly Cahill Sterling Hager, Inc. 617-926-6665 x312 kelly@sterlinghager.com top of page |
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