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first-e group plc, Provider of Technology and Marketing Support to first-e the internet bank, Chooses PrimeResponse for Integrated Relationship Marketingfirst-e the internet bank aims to Increase Customer Acquisition, Profitability and Loyalty with Prime@Vantage Relationship Marketing Product SuiteCAMBRIDGE, Mass.--Oct. 12, 2000-- PrimeResponse, Inc. (NASDAQ:PRME - news; EASDAQ:PRME), a leader in business to consumer relationship marketing - today announced that first-e group plc, provider of technology and marketing support to first-e the internet bank, will implement Prime@Vantage.com, initially in the UK and Germany, to increase customer acquisition and build stronger, mutually beneficial customer relationships. With Prime@Vantage.com, first-e group plc can create, execute and define one-to-one marketing initiatives through traditional and Internet channels - while providing immediate return on investment for individual marketing campaigns. With increased competition in the financial services industry and the rapid advancement of online banking, leading organizations such as first-e group plc recognize the continuing need to build and maintain strong customer relationships. Using Prime@Vantage.com, first-e group plc can embrace a position of competitive advantage by creating highly targeted marketing campaigns that appeal to the individual needs of each customer and prospect. ``The ability to communicate with our customers, and prospects, in a proactive manner, across all channels is an important element in contributing to our success'' said Cormac Reilly, Customer Intelligence Manager, first-e group plc. ``We chose Prime@Vantage.com as a solution because it was the only solution that allowed us to manage, execute, track and measure our targeted personalized marketing campaigns across both traditional and on-line channels.'' ``Financial market leaders such as first-e the internet bank recognize that utilizing an effective relationship marketing solution can contribute directly to the bottom line'' said Allen Swann, president of International Operations, PrimeResponse, ``In such a competitive market, customer relationships are crucial to gaining a competitive advantage. Our solution is designed to acquire new customers, reduce customer churn, build customer loyalty and focus on returning results fast.'' About first-e group plc and UnoFirst Group first-e group plc will be part of the emerging UnoFirst Group. UnoFirst Group will be the first truly global interactive financial services provider. Under the concept of 'financial supermarket', UnoFirst Group will offer its clients not only its own products but also those developed by other banks and financial institutions. The goal is to provide customers with powerful interactive tools to make personal financial decisions. The components of the new UnoFirst Group will have operations in Spain (http://www.uno-e.com ), the United Kingdom (http://www.first-e.co.uk ) and Germany (http://www.first-e.de ). The objective is to develop the 'financial supermarket' concept not only in Europe, but also in Latin America, the United States and Asia. first-e the internet bank is a trademark used by Banque d'Escompte for banking services on the internet. Banque d'Escompte is a French bank, incorporated as a limited liability company (societe anonyme), with a paid up capital of 37,500,000 euros (Paris Companies Register No B 702 950 148). Registered Office: 13 boulevard Haussmann, 75009 Paris, France. UnoFirst will also provide Business to Business to Consumer (B2BC) and Business to Business (B2B) solutions for companies wishing to provide financial services. UnoFirst Group has the backing of Banco Bilbao Vizcaya Argentaria, S.A. (BBVA), Terra Networks, S.A. and the shareholders and entrepreneurs of enba group plc. About PrimeResponse PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME. PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage(TM) relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value. With Prime@Vantage(TM), marketers easily create, execute and refine sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless.) Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banco Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly - a unit of FleetBoston Financial Corp., The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Siebel, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com . ``Safe Harbor'' Statement (http://www.primeresponse.com/news/releases/safeharbor.html ) PrimeResponse, Prime@Vantage Wireless, Prime@Vantage and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc.(c) 2000 Prime Response, Inc., except as otherwise acknowledged. Editorial Contact: Kelly Cahill Sterling Hager, Inc. 617-926-6665 x312 kelly@sterlinghager.com top of page |
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