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PRIMERESPONSE TO HOST INTERNATIONAL AND NORTH AMERICAN USER CONFERENCES

- Events to Highlight the Challenges of "New Marketing" in the New Economy

     Cambridge, MA-October 10, 2000-Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, will host its International User Conference in London on October 18th to 20th and its North American User Conference in Scottsdale, Arizona on November 5th to 7th, 2000.  Speakers from PrimeResponse and a number of marquee customers will discuss the keys to maximizing returns on relationship marketing efforts including improving customer satisfaction, boosting retention and maximizing lifetime value.

Both events will feature a number of presentations from leading companies that have turned to PrimeResponse for the latest advances in eCRM.  There will also be several informative sessions conducted by senior executives from PrimeResponse who are helping to define this rapidly growing industry.  Internationally, the keynote address, "The Future of New Marketing," will be delivered by Mike Ferguson, European managing director with Database Associates, while in North America, Rob Jackson, senior vice president with The Darcy Group, will focus his keynote on "20/20 Vision: The Changing Face of CRM ".
There will be several presentations occurring at both the International and North American User Conferences with special presentations from PrimeResponse clients and partners including:  John Lewis Partnership, DataTrader, Deutsche Bank 24, Edgars and MarketSwitch (International) and DLJdirect, CIBC Visa, 1-800-Flowers, priceline.com, Quaero and Fair, Isaac (North America).

The conference will also feature a number of social activities, including a Gala Awards Dinner. To register for this important look at the latest in eCRM approaches and technologies, go to http://www.primeresponse.com, e-mail at registration@primeresponse.com or phone +44 (0)20 8580- 0382 (for International) or  http://www.primeresponse.com, e-mail auc2000@primeresponse.com or phone +1 877 807-0354 (for North America).  

About PrimeResponse
PrimeResponse is publicly traded on NASDAQ and EASDAQ under the symbol PRME.  PrimeResponse customers maximize their return on marketing investment using the Prime@Vantage™ relationship marketing suite. This integrated solution helps marketers build closer relationships with each customer to increase their satisfaction, boost retention and grow lifetime value.  With Prime@Vantage,marketers easily create, refine and execute sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless).
Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world's leading companies, including 1-800-Flowers.com, British Telecom, Chase Manhattan Bank, DLJdirect, E*TRADE, MediaOne, priceline.com and The Royal Bank of Scotland.  Partners include Andersen Consulting, Clarify, Fair, Isaac, HP, IBM, MarketSwitch, McCann Relationship Marketing Worldwide, Microstrategy, Quaero, Sun Microsystems and Viador. For more information, visit http://www.primeresponse.com.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including
but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the
result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Prime Response, Inc., PrimeResponse, Prime Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc.  All other trademarks and registered trademarks are the properties of their respective owners.

© 2000 Prime Response, Inc., except as otherwise acknowledged.

 
Editorial Contact:
Kelly Cahill
Sterling Hager, Inc.
617-926-6665 x312
kelly@sterlinghager.com
 
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