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ABSA JOINS GROWING LIST OF FINANCIAL SERVICES COMPANIES AROUND THE GLOBE STANDARDIZING ON PRIMERESPONSE RELATIONSHIP MARKETINGLeading South African Financial Services Group to Build Stronger Customer Relationships with Prime@Vantage™Cambridge, MA- October 3, 2000- Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced that ABSA Group Limited, a leading South African financial services group, will implement Prime@Vantage™ to build stronger, mutually beneficial customer relationships by segmenting the market and aligning its resources appropriately. With Prime@Vantage™, ASBA can analyze, plan, execute and track one-to-one marketing initiatives through traditional and Internet channels in "real time" ? while providing immediate return on investment for individual marketing initiatives.After intensive research of available solutions, ABSA chose Prime@Vantage™ to support its customer-focused strategy and position itself for the new digital and wireless economy. The solution will be represented and supported locally by USKO Software & Services. "We chose Prime@Vantage™ because it was the only solution to seamlessly integrate customer information throughout the enterprise and manage a complex portfolio of communications channels-including traditional, online and wireless," said Brendan O'Donnell, group general manager in charge of marketing. "This solution will assist us in providing better customer service at all the group's outlets by providing relevant customer information where and when it is needed." "Financial market leaders such as ABSA have recognized the strategic importance of strong customer relationships in building sustainable competitive advantage in a crowded marketplace," said Allen Swann, president of international operations for PrimeResponse. "We look forward to helping ABSA maintain their leading-edge." About ABSA ABSA Group Limited is a leading South African financial services group with 72,000 shareholders, 34,000 staff members and six million customers. ABSA offers a full array of integrated financial services products and services through extensive local and international electronic and branch networks to customers in selected market segments. ABSA sustains shareholder value by following a customer-focused approach. It does this by segmenting the market and aligning its resources to create lasting, mutually beneficial relationships with customers. About USKO USKO Software & Services (a division of USKO Limited) is an IT company that delivers business solutions and services through a focused grouping of core competencies and specialized business units. USKO' s Customer Intelligence Competency Centre provides customized solutions in the areas of Information Discovery, Information Delivery, Customer Interaction and Operational Marketing by combining best-of-breed products from the world's leading software vendors with local expertise and support. The PrimeResponse suite of products lies at the heart of these solutions, integrating eCRM into corporate strategy and using measurable, results-based technology to turn customer information into competitive advantage. Listed on the Johannesburg Stock Exchange, USKO boasts a team of more than 800 IT specialists across Southern Africa, operating out of 13 sites from Cape Town to Mauritius. More information is available at +27 11 319 7000. About Prime Response, Inc. Prime Response, Inc. (NASDAQ, EASDAQ: PRME) is a leader in business to consumer relationship marketing. Several of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage™ product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage™ relationship marketing solution helps organizations easily analyze, plan, optimize, execute and track sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel-to increase response rates and ensure the best-possible customer experience. PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, +1 617 876-8300 or +1 877-PRIME54. "Safe Harbor" Statement Under the Private Securities Litigation Reform Act With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Prime Response, Inc., PrimeResponse, Prime Vantage, Prime@Vantage Wireless and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. © 2000 Prime Response, Inc., except as otherwise acknowledged. Editorial Contact: Kristen Harrington Sterling Hager 617.926.6665 x321 kharrington@sterlinghager.com top of page |
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