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PRIMERESPONSE TO HOST FREE ONLINE SEMINAR"A VISION FOR WIRELESS MARKETING"CAMBRIDGE, MA - September 22, 2000 - Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer marketing, will host a free online seminar on wireless marketing, a new and powerful way for businesses to communicate with their customers. The seminar, led by senior PrimeResponse executives and industry experts, will highlight the enormous potential of this important new channel for customer communication.PrimeResponse, through its Prime@Vantage Wireless™ product, has charted new territory in the world of one-to-one marketing. The Wireless Internet allows marketers to deliver personalized, relevant and timely offers to customers when they are most likely to buy. Response rates and customer loyalty will soar as customers receive useful suggestions and solutions at - or near - the point of purchase. With 400 million wireless subscribers today, and forecasts of 30 percent annual growth, this channel offers tremendous opportunities for innovative companies. WHAT: Wireless Marketing Seminar WHO: "The Wireless Opportunity" Steve Gal, Vice President of Marketing, PrimeResponse "Wireless Marketing In Action" Willem Maas, Director of Product Marketing, PrimeResponse "Update on the Wireless Revolution" Bill Blundon, Co-founder and Executive Vice President, Extraprise WHERE: Online at www.primeresponse.com LIVE EVENT: Wednesday, September 27, 2000 at 11:00 a.m. EDT (4:00 p.m. BST in the U.K.) REBROADCAST: Thursday, September 28, 5:00 p.m. EDT (Friday, September 29, 8:00 a.m. in Sydney, Australia) Friday, September 29, 9:00 a.m. BST in the U.K. (Friday, September 29, 4:00 p.m. in Singapore) Register online at www.primeresponse.com/wireless, by email at wireless@primeresponse.com, or by phone at +1 877-774-6354 or +1 617-234-6260. Two wireless phones will be given away, so be sure to register for this important opportunity to learn more about wireless marketing from the pioneers in the field. About Prime Response, Inc. Prime Response, Inc. (NASDAQ, EASDAQ: PRME) is a leader in business to consumer relationship marketing. Several of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage™ product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage™ relationship marketing solution helps organizations easily analyze, plan, optimize, execute and track sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel-to increase response rates and ensure the best-possible customer experience. PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at http://www.primeresponse.com, marketing@primeresponse.com, +1 617 876-8300 or +1 877-PRIME54. "Safe Harbor" Statement (http://www.primeresponse.com/news/releases/safeharbor.html) Prime Response, Inc., PrimeResponse, Prime Vantage, Prime@Vantage Wireless and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. © 2000 Prime Response, Inc., except as otherwise acknowledged. Editorial Contact: Kristen Harrington Sterling Hager, Inc. 617.926.6665 x321 kharrington@sterlinghager.com top of page |
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