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PrimeResponse Enhances Prime@Vantage™ Relationship Marketing Solution

Version 3.1 Lays Foundation For Easier Integration with Call Center, Analytics and E-Commerce Applications

Cambridge, MA - August 21, 2000 - Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced the availability of Prime@Vantage™ 3.1. This new release includes several enhancements to the Company’s leading relationship marketing application Prime@Vantage™, including a core enabling technology to assist in the integration with leading applications for analytics, call center, and sales automation, as well as top-tier e-commerce applications, such as SAS, Clarify and BroadVision.

Prime@Vantage™ 3.1 functionality includes:

seamless access to external applications from core marketing automation to easily provide more rapid integration with the call center, analytics and e-commerce applications;
full integration with DBMS security features providing users with superior data control and security, including flexible and easy-to-define access permissions;
application-level referential integrity which helps keep processes running smoothly by protecting components from being impacted by unrelated user activity;
a reporting environment to analyze the overall effectiveness of marketing initiatives, leading to continuous cycles of improvement.

With the availability of Prime@Vantage™ 3.1, PrimeResponse continues to bolster its functionally rich suite of integrated relationship marketing applications. Enhancements in Prime@Vantage™ 3.1 will be recognized across all of PrimeResponse’s product offerings, including Prime@Vantage’s traditional marketing channels (direct mail, call center and advertising), Prime@Vantage.com’s online and electronic channels (Web and e-mail), Prime@Vantage Optimizer’s marketing optimization capabilities and Prime@Vantage Wireless™, the newest wireless channel offering from PrimeResponse.

PrimeResponse customers British Telecom, E*TRADE, 1-800-Flowers, MediaOne, priceline.com, Royal Bank of Scotland and several others across the globe are using Prime@Vantage™ to understand their customers by creating a single view of individual preferences, purchases, as well as exposure and response to marketing initiatives. Prime@Vantage™ provides customers with the ability to analyze, plan, optimize, execute and track permission-based marketing initiatives and leverage real-time reports to refine marketing activity and maximize response rates. Through an easy-to-use interface Prime@Vantage™ empowers the marketer and reduces dependency on the IT staff. Powerful event triggers automatically respond to real-time customer behavior, delivering the right offer through the right channel to the right person at the right time, to build more loyal and profitable customer relationships.

Prime@Vantage™ 3.1 is available immediately on the following platforms: Oracle 8.0.5+, Sun Solaris 2.6, HPUX-11, IBM AIX 4.3, IBM NUMA-Q Dynix 4.4.6 and NT 4.

About Prime Response, Inc.

Prime Response, Inc. (NASDAQ, EASDAQ: PRME) is a leader in business to consumer relationship marketing. Several of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage™ product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage™ relationship marketing solution helps organizations easily analyze, plan, optimize, execute and track sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel-to increase response rates and ensure the best-possible customer experience.

PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, +1 617 876-8300 or +1 877-PRIME54.

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"Safe Harbor" Statement (http://www.primeresponse.com/news/releases/safeharbor.html)

PrimeResponse, Prime@Vantage Wireless, Prime@Vantage and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

© 2000 Prime Response, Inc., except as otherwise acknowledged.

Editorial Contact:
Tracey Troup
Sterling Hager Inc
617.926.6665 Ext. 374
ttroup@sterlinghager.com

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