Press Release - PrimeResponse

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PrimeResponse and Viador Sign Strategic OEM Agreement to Deliver True Web-Based Marketing Portal

-- PrimeResponse Prepares to Launch Complete Marketing Analytics, Personalization and Execution With A Single View Of The Customer--

LAS VEGAS--Aug. 1, 2000-- Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today made its second announcement at the National Center for Database Marketing Summer 2000 conference, releasing news of their strategic partnership with Viador Inc.(tm) (NASDAQ: VIAD), the number one enterprise portal company, to deliver an innovative Web-based portal for marketers and eMarketers. Through a long-term contract, PrimeResponse will license Viador technology to provide its partners and customers, as well as marketers in general, with a single view of the customer and a Web-based point of access to its suite of analytics, personalization, execution and reporting capabilities.

The PrimeResponse marketing portal will leverage Viador's comprehensive Enterprise Information Portal platform to provide an up-to-date, real-time view of the marketing function as well as an integration point to provide a single view of the customer across the entire eCRM suite, including sales, marketing and service. It is expected that the fast growing PrimeResponse customer base will quickly adopt this new marketing portal offering.

The formal introduction of this comprehensive eCRM marketing portal by PrimeResponse, Viador and other partners will be at a launch event at the DMA net.marketing Fall Conference & Exhibition on Sept. 24-26, 2000 in Boston, MA.

``In the new marketplace and a growing number of exchanges, managing the customer relationship is more complex than ever with less face-to-face time and increased data and traffic. Our partnership with PrimeResponse addresses the need for enterprise-wide integration and customization to ensure the right people get the right information, at the right time,'' said Steve Dille,Vice President of Worldwide Marketing, Viador Inc. ``The Viador E-Portal Suite(tm) provides a single point of access for this information while PrimeResponse's eCRM expertise and products furthers our ability to maximize a company's ROI.''

``PrimeResponse was the first to develop a suite of applications in Prime@Vantage.com which enabled marketers to connect with their customers and prospects,'' said Peter J. Boni, CEO of PrimeResponse. ``With the Viador technology and the extensive analytics framework we are building, we are establishing the next level link for the marketer, their internal customers and partners. This is another significant step in our strategy to provide the most complete set of applications for marketing that integrate across the eCRM landscape.''

About Viador Inc.

Viador Inc., the number one enterprise portal company, is helping corporations leverage their information and technology assets to gain business advantages. Viador and its Viador E-Portal Suite solution have already received significant industry recognition and awards, including CIO's WebBusiness 50/50, CrossRoads 2000 A-List, DCI's Excellence in Business Information, Federal Computer Week's Top 10 Companies to Watch list, IBM's Solution Showcase Award, and being named to the InfoWorld 100. Viador's innovative technology is used by customers including 3Com, Charles Schwab, Federal Aviation Administration (FAA), IBM, Lucent Technologies, Nortel Networks, Shiseido, Sprint PCS and Xerox. Viador has strategic relationships with leading consulting and E-Business companies including Hewlett-Packard, IBM, Deloitte Consulting, SAP and ACS. Viador is headquartered in Mountain View, Calif. For more information, call 650-645-2000 or visit the Web site at www.viador.com .

About Prime Response, Inc.

Prime Response, Inc. (NASDAQ: PRME) is a leader in business to consumer relationship marketing. Several of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage(tm) product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage(tm) relationship marketing solution helps organizations easily analyze, plan, optimize, execute and track sophisticated direct marketing campaigns that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel--to increase response rates and ensure the best-possible customer experience.

PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, +1 617 876-8300 or +1 877-PRIME54.

``Safe Harbor'' Statement

PrimeResponse, Prime@Vantage Wireless, Prime@Vantage and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc. Viador, the Viador E-Portal Suite, Viador B2B E-Portal, Viador Sage, Viador Information Center, Viador Gateway, Viador Sentinel, Viador PageBuilder, Viador PortletBuilder, Viador Portlet, Viador E-Portal Framework, and the Viador PDK, are trademarks of Viador Inc. of Mountain View, California. All other trademarks and registered trademarks are the properties of their respective owners. (c) 2000 Prime Response, Inc., except as otherwise acknowledged.

Editorial Contact:
Tara Hamre
Sterling Hager
617.926.6665
tara@sterlinghager.com

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