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McCann Relationship Marketing Worldwide Selects PrimeResponse to Bolster Customer-Centric Marketing Campaigns
-- Leading Relationship Marketing Agency To Offer Prime@Vantage.com Via The ASP Model--
LAS VEGAS--July 31, 2000-- Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today made its first announcement at the National Center for Database Marketing Summer 2000 conference, revealing that McCann Relationship Marketing Worldwide (MRM), a pioneer in technology-enhanced relationship marketing, has selected PrimeResponse's Prime@Vantage as the primary marketing automation tool for delivering comprehensive marketing solutions via an ASP structure. Prime@Vantage.com enhances MRM's global direct response advertising and CRM (Customer Relationship Management) offering by providing the Agency's clients with a powerful software application to create personalized marketing initiatives that appeal to the unique needs of each individual.MRM offers its clients direction and expertise for a variety of CRM challenges including one-to-one relationship consultation; advanced data analytics; branded publishing including newsletters, magazines and catalogs; customer-care strategies; database mining and management; direct response advertising utilizing all media; and fully integrated business to business marketing. The partnership with PrimeResponse provides MRM's worldwide clients with a powerful tool to integrate traditional, online and wireless marketing channels. Delivered via an ASP model, the combined MRM/PrimeResponse solution provides a fast, flexible, automated implementation for marketing initiatives targeted to each individual customer and prospect. Additionally, the ASP model minimizes costly, up-front financial investments and frees up valuable IT resources.
The relationship with PrimeResponse will help MRM enhance its existing services by providing the organization with the ability to:
Extend its suite of proprietary Future Value Model technology tools;
Target and segment the highest value customers;
Acquire and manage leads most effectively;
Leverage database analytics to create and execute intelligent and highly profitable campaigns.
``We are excited about the benefits for our clients in partnering with PrimeResponse, a company that shares a similar view of the Internet as much more than another marketing channel or advertising medium, but rather the backbone for a new economic order,'' said Stan Rapp, Chairman and CEO of McCann Relationship Marketing.
``PrimeResponse is honored to be working with MRM, the leading global relationship marketing agency network delivering targeted, strategically-based marketing communications programs,'' said Peter J. Boni, CEO of PrimeResponse. ``The addition of PrimeResponse's advanced technology solution to MRM's award-winning communications framework can result in a blockbuster solution for customer relationship optimization.''
About MRM
MRM Worldwide (www.mrmworldwide.com ) is a leading global relationship marketing agency, with 46 offices in 33 countries and worldwide billings exceeding $1 billion. MRM Worldwide has won more DMA ECHO Awards than any other agency in the last two years - including the Diamond ECHO for ``Best of Show.'' MRM Worldwide is the CRM-focused marketing services network within McCann-Erickson WorldGroup, the largest integrated marketing communications agency network in the world. It is owned by Interpublic Group of Companies (IPG), a NYSE-listed holding company.
About Prime Response, Inc.
Prime Response, Inc. (NASDAQ: PRME) is a leader in business to consumer relationship marketing. Several of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage(tm) product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage(tm) relationship marketing solution helps organizations easily analyze, plan, optimize, execute and track sophisticated direct marketing campaigns that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel--to increase response rates and ensure the best-possible customer experience.
PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, +1 617 876-8300 or +1 877-PRIME54.
``Safe Harbor'' Statement
PrimeResponse, Prime@Vantage Wireless, Prime@Vantage and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc. (c) 2000 Prime Response, Inc., except as otherwise acknowledged.
Editorial Contact:
Tara Hamre
Sterling Hager
617.926.6665
tara@sterlinghager.com
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