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Fortune 1000 Survey Reveals Proposal Automation User TrendsResults point toward 48% win rate among users of document generation solutionsAmherst, New Hampshire- December 10, 2002—Executives from the sales and marketing departments of Fortune 1000 companies attribute a higher win rate and greater productivity to the implementation of sales effectiveness products, according to an independent survey commissioned by Pragmatech Software, Inc., and conducted by InTeleSearch.In the fall of 2002, management from 200 Fortune 1000 companies was surveyed to analyze the proposal automation and customer-facing document marketplace. The companies surveyed were a combination of software practitioners and non-users representing a variety of industries. The results concluded that the financial & business services, technology, and healthcare sectors have a high adoption rate of proposal generation solutions. Industry implementation analysis Financial Services & Banking 35.1% Business Services & Consulting 13.0% Technology 11.5% Healthcare 11.5% Telecommunications 6.8 % Other 22.1% “The findings of this study present an objective and comprehensive analysis of software usage trends among the sales and marketing departments of the nation’s largest corporations across all industries,” said Brooke M. Savage, co-founder and CEO of Pragmatech Software. “This survey taps into corporate business outreach processes and the role software plays within the critical stage of winning new business.” “Formal proposals are catalysts for closing sales deals, and sales effectiveness tools enable companies to add significant time savings and superior output documents to that equation,” said Melissa Mabon, co-founder and CTO of Pragmatech Software. “These results offer unique insight into the inner workings of proposal writing teams’ demographics and their experiences with this class of products.” Win rates increase with use of proposal generation software Proposal generation software users have a distinct advantage, according to the tabulations provided by the survey respondents—they close more deals than when this software was not in use. They average a win rate of 48% when the proposal process involves document generation software. Non-users were able to close 26% of their business deals with manually compiled proposals. Win rate of software users 48% Win rate of non-users 26% Mid-sized companies rely more on proposal automation products Of the 200 companies polled that use proposal generation software, almost thirty percent (29.8%) had annual revenues of less than a billion dollars. The results also indicate a slight decline in usage of proposal generation products among corporations with profits between one and five billion dollars (14.5%). Fortune 1000 revenues Less than $1 billion 29.8% Between $1 billion and $5 billion 14.5% More than $5 billion 19.1% Revenue unavailable/private 36.6% Technology equates to better productivity According to statistics provided by the respondents, users of proposal automation software save an average of 47% more time, as compared to when this software was not part of their overall document generation process. These companies indicated that since they have implemented a proposal generation product, more time is focused on producing the actual proposal, and less effort is spent on time-consuming research. 47% more time saved 27% less time spent gathering background information 20% less time spent locating old documents More Effective Sales Teams Companies in the Fortune 1000 with less than 10,000 employees (77%) are more likely to use sales effectiveness products for new business purposes. Corporate teams that have implemented this software have recognized the time, productivity, and quality benefits traditionally achieved with larger teams. Employee roster among Fortune 1000 · Less than 1,000 employees 38.9% · Between 1,000 and 10,000 employees 38.2% · More than 10,000 employees 18.3% · Employee roster not available 4.6% About Pragmatech Pragmatech Software, Inc., is the leading developer of innovative and intelligent web-based sales effectiveness software solutions. The company serves more than 1,800 customers in a variety of industries, including financial services, banking, healthcare, telecommunications, legal, insurance, technology, and others. The company’s Sales Effectiveness Software Suite, which includes The RFP Machine® and The Proposal Assembler™, greatly simplifies the process of creating winning business proposals and responding to Requests for Proposals (RFPs) and Requests for Information (RFIs) for sales and marketing professionals and, with Web Publisher™, expands the means through which corporate messaging is disseminated. Pragmatech Software, Inc., is headquartered in Amherst, New Hampshire, and has offices in San Francisco, Dallas, Atlanta, Chicago, and New York. Pragmatech Software Europe Limited, based in Reading, UK, is the company’s European Subsidiary, and Pragmatech Software Asia- Pacific Ltd., based in Sydney, Australia, is the company’s Asia-Pacific subsidiary. For more information on the company, visit www.pragmatech.com. Editorial Contact: Viveca Woods VMW Public Relations 646-418-6934 Viveca@optonline.net top of page |
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