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GAM’s Global Marketing Function Benefits from Pragmatech’s Sales Effectiveness SolutionsCompany implements proposal automation and RFP response softwareReading, UK – November 20, 2002 — Global Asset Management (GAM) has invested in Pragmatech Software’s sales effectiveness software to support the company as it manages and further automates a knowledge base of corporate, product, and marketing information. This information provides the basis of both GAM’s responses to RFPs (Requests for Proposal) received from corporate clients and proposal documents for private investors. GAM has purchased both Pragmatech’s Proposal Assembler™ and Proposal Express® solutions, as well as RFP Express®.Part of UBS and with 10 offices worldwide, GAM manages over US$ 17 billion* of client assets, offering high net worth individuals, institutions, and financial intermediaries truly active asset management. GAM purchased RFP Express® to support its global RFP team, enabling them to access the central RFP knowledge base remotely. GAM’s business in London is already an established user of Pragmatech’s RFP Machine®, which it uses in its responses to institutional clients’ RFPs. The use of Pragmatech’s sales effectiveness technology enables GAM’s global marketing function to pull together highly detailed and complex RFPs in as short a time as possible. Katherine Simons, Head of Consultant Communications at GAM’s Global Marketing Department, comments, “Pragmatech’s RFP Machine provides GAM’s London office with a reliable and robust way to manage its central library of information so vital in responding efficiently to detailed and complex RFPs. In the Far East and the Americas, our colleagues will be able to access and edit a central RFP database in real time, rather than waiting for updates to be delivered by courier. This will further increase the time efficiencies we seek to achieve in our response to potential clients.” GAM’s purchase of Pragmatech’s proposal automation system, The Proposal Assembler™, will enable it to support its sales group in London, Zurich, the Americas, and the Far East. Professional proposals for prospective clients can be created efficiently, consistently, and professionally. Using Proposal Express®, GAM’s client teams and other parts of the Group can now work from a centrally maintained and audited sales and marketing knowledge base. The whole Group is using the latest, validated information - essential in international organisations. Crucially, proposals can be fully customised to meet the specific response requirements of each client. “With 10 offices in many different time zones around the world, the management and control of our client-facing documentation was becoming increasingly complex. Pragmatech’s web-based authoring technology ensures that we can truly ‘think globally and act locally’ with audited, approved, and accurate information on GAM. The Windows-based environment makes it very user friendly for all our client liaison staff,” concludes Katherine Simons. About Pragmatech Pragmatech Software develops and markets innovative and intelligent web-based sales effectiveness software solutions for a variety of industries, including financial services, banking, healthcare, telecommunications, legal, insurance, technology, and many others. The company’s Sales Effectiveness Software Suite – which includes The RFP Machine® and The Proposal Assembler™ – greatly simplifies the process of creating winning business proposals and responding to Requests for Proposals (RFPs) and Requests for Information (RFIs) for sales and marketing professionals and, with the addition of Web Publisher™, expands the means through which corporate messaging is disseminated. Pragmatech Software, Inc., is headquartered in Amherst, New Hampshire, and has offices in San Francisco, Dallas, Atlanta, Chicago, and New York. Pragmatech Software Europe, based in Reading, UK, is the company’s European Subsidiary. For more information, visit Pragmatech Software on the World Wide Web at http://www.pragmatech.com Editorial Contact: Viveca Woods VMW Public Relations 646-418-6934 Viveca@optonline.net top of page |
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