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TRUSCO CAPITAL MANAGEMENT CHOOSES PRAGMATECH’S PROPOSAL AUTOMATION SUITELooks To Streamline RFP Response Processes, Consolidate Vital Sales Information, Significantly Enhance Proposal QualityAmherst, NH, November 13, 2001 -- Pragmatech Software, Inc., a leading provider of sales effectiveness software, today announced that Trusco Capital Management, one of the nation’s largest providers of trust and investment-related services, is implementing Pragmatech’s suite of proposal automation solutions. Trusco Capital Management plans to use the software to streamline its RFP (request for proposal) response processes and fully optimize proposal quality.“High-quality, winning proposals are a critical factor in Trusco’s ability to win in an extremely competitive market,” said Brad Ball, Trusco Capital Management's Director of Institutional Sales. “We’ve got to make sure that each proposal contains the most accurate, current, and relevant information possible so that it meets all of a potential client’s requirements. Business can be won or lost based on the first impression provided by a proposal. By implementing Pragmatech’s products, we will be able to ensure that our proposals consistently put our best foot forward and fully showcase Trusco’s accomplishments, expertise, and capabilities.” Trusco will implement Pragmatech’s Proposal Automation Suite, consisting of The Proposal Assemblerä, The RFP Machine®, and The RFP Tracking Systemä, in its Retirement Services, Institutional Money Management, and Endowment and Foundation sales groups. Proposal developers in each group, along with Trusco’s 25 sales professionals, will use the software to respond to dozens of RFPs monthly, each averaging 165 questions with a turnaround time of 10 business days or less. Ball reported that because Trusco responds mainly to RFPs from consultants representing institutional investors, it is critical that proposals meet the consultants’ stringent requirements for quality and relevance. The Pragmatech implementation will enable sales professionals, as well as the RFP teams in each of the groups, to spend less time responding to RFPs and more time making sure that their proposals exceed consultants’ expectations. “The time we save in assembling consistent, high-quality written information and delivering it to consultants is going to help us improve quality even more,” Ball added. “Now we have a system in place that will give us the time and capability to go back and review the results of a particular sales effort and adjust our messages so that they are more in tune with an individual prospect’s needs and issues. That is where this investment is going to truly pay for itself.” Implementation plans call for Trusco to use The RFP Machine to build content into a repository for each group that contains up-to-date and consistent information on the group’s products and services. A fourth database is planned to house information that is common to all three groups and subject to more frequent changes. Trusco’s future plans include the installation of Pragmatech’s RFP Express® software in each of its 10 remote sales locations, enabling sales personnel to develop proposals remotely from their desktops. “The Trusco implementation clearly illustrates the important role that proposals play in companies’ sales strategies,” said Pragmatech CEO Brooke Savage. “Like many organizations, they understand that the quality and relevance of the information they provide to prospective customers in their proposals has a direct impact on their ability to win new business. We’re delighted that they have chosen Pragmatech to help them achieve this goal.” About Trusco Capital Management Trusco Capital Management, Inc., a subsidiary of SunTrust Banks, Inc. in Atlanta, GA, is one of the largest institutional investment management firms in the U.S. with over $45 Billion in assets under management. The firm provides customized investment management services to a growing client base that includes endowments, foundations, corporations, healthcare organizations, public funds, associations, insurance companies, and labor unions. In addition, Trusco serves as the investment advisor to the STI Classic Mutual Fund family. Trusco Capital Management is a SEC registered investment advisor with offices in Atlanta, GA, Chattanooga, TN, Nashville, TN, Orlando, FL, Richmond VA, and Washington, DC. About Pragmatech Pragmatech Software develops and markets innovative and intelligent web-based sales effectiveness software solutions for a variety of industries, including financial services, banking, healthcare, telecommunications, legal, insurance, technology, and many others. The company’s Sales Effectiveness Software Suite, which includes The RFP Machine and The Proposal Assembler, greatly simplifies the process of creating winning business proposals and responding to Requests for Proposals (RFPs) and Requests for Information (RFIs) for sales and marketing professionals and, with the addition of Web Publisher, expands the means through which corporate messaging is disseminated. Pragmatech Software, Inc., is headquartered in Amherst, New Hampshire, and has offices in San Francisco, Dallas, Atlanta, Chicago, and New York. Pragmatech Software Europe Limited, based in Reading, UK, is the company’s European Subsidiary. For more information, visit Pragmatech Software on the World Wide Web at http://www.pragmatech.com Editorial Contact: Tom McFarland Vector Communications, Inc. 617 846 1116 tmcfarland@vector-comm.com top of page |
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