Nashua, NH – October 4, 2004 – Pragmatech Software (Company
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Studies), Inc., the leading provider of sales productivity and proposal automation applications, today announced the release of ConnectionCenter, a solution that provides tight, bi-directional integration between the company's sales productivity solutions and CRM applications. Pragmatech’s newest offering increases the effectiveness of sales teams by providing valuable insight into key document creation activities during the sales process.
With the integration capabilities provided by ConnectionCenter, sales professionals can leverage the wealth of information in the CRM system and other third-party enterprise applications to complete sales documents and presentations. They can also push data from the Pragmatech system back to a CRM opportunity record, including all of the information that went into the document and the final document itself. With this bi-directional information exchange, an organization gains unprecedented visibility into the volume and content of sales documents generated by its sales force. This helps companies gauge what messages prospects are receiving and which are effective, at every stage of the sales process. And because ConnectionCenter provides access to Pragmatech’s proven sales productivity tools in the context of the CRM portal, sales professionals will be further motivated to adopt the CRM system and adhere corporate sales methodologies.
“ConnectionCenter’s ability to merge CRM systems with Pragmatech’s sales productivity applications is an essential element of superior account management across the enterprise,” said Brooke Savage, Chairman and CEO, Pragmatech Software, Inc. “The solution optimizes CRM system investments by enabling sales teams to quickly and efficiently create high-quality, compelling presentations, proposals, and other sales documents in a familiar environment. It also allows critical data captured in the process of creating these communications to be stored in the CRM system, where it can be later analyzed.”
Salesforce.com (NYSE:CRM) is the debut platform for ConnectionCenter integration, with the company planning for integration to other industry-leading platforms in coming releases.
Unique capabilities of ConnectionCenter include giving sales teams the ability to:
· Leverage existing contact, opportunity, and other key CRM information to produce compelling, personalized sales documents, to save time and increase accuracy
· Track important data captured during the process of creating documents and presentations
· Gain visibility into the types, frequency, and actual content of selling documents, creating actionable insight for sales management
· Link or attach every sales document to an opportunity record for fast and accurate retrieval by account managers
· Work within a familiar CRM interface for fast adoption rates
About Pragmatech
Pragmatech Software, Inc., is the leading provider of sales productivity and proposal automation software. The company delivers proven solutions to field sales, marketing, proposal, and bid teams in Fortune 1000 companies, including those in hardware/software, telecommunications, healthcare, distribution, manufacturing, and financial services/insurance. Pragmatech's solutions automate the process of creating customer-facing selling materials, such as proposals, presentations, and RFP responses, helping companies increase sales productivity, drive down the cost of sales, and encourage best practices across the sales force. Over 1 million proposals and other selling documents have been prepared with Pragmatech software since the company was founded in 1994. Pragmatech is headquartered in New Hampshire and has offices throughout the United States, in Reading, UK, and in Sydney, Australia. For more information on Pragmatech, visit www.pragmatech.com.
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