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OXFORD HEALTH PLANS IMPLEMENTS PRAGMATECH PRODUCTS TO ACCELERATE SALES, EXPAND MEMBERSHIP BASEProposal Automation Suite Rollout to Yield Comprehensive Information RepositoryAmherst, NH, September 5, 2001 -- Pragmatech Software, Inc., a leading provider of sales effectiveness software, has announced that Oxford Health Plans, Inc., a leading managed care organization in the New York metropolitan area, is implementing Pragmatech’s Proposal Automation Suite of products to help increase effectiveness and efficiency in communicating with current clients, as well as proposing new business opportunities.While Oxford has more than 50,000 corporate clients and works with more than 3,000 insurance brokers, it conducts business in the New York metropolitan area, with approximately 12.5 million potential healthcare members. The company was looking for a technology solution that would enable it not only to communicate more effectively with current clients about new products and services, but also to reach out to business prospects more quickly and efficiently. “By streamlining the information process and developing more effective databases, Pragmatech’s software will enable us to turn around requests for information and business proposals more quickly,” said Kevin Hill, executive vice president of sales and marketing. “This is not only key to our new membership growth, but also to enhancing the relationship with our current clients.” Oxford is implementing The RFP Machine®, The Proposal Assembler™, RFP Express®, Proposal Express™, and The RFP Tracking System™. Using The RFP Machine, members of the proposal development group will create a centralized knowledge base containing information pertaining to every aspect of the company’s services and business operation. Each of the Pragmatech products will then utilize the content stored in this central knowledge base. Pragmatech’s RFP Express software will give sales representatives access to information residing in the Oxford Health Plans knowledge base, enabling them to thread high- quality, consistent information throughout the sales process. Proposal Express will enable sales representatives to automatically create a variety of selling documents on their desktops. Together, the two products will let sales representatives rapidly respond to customer inquiries with the most consistent and current information available. The RFP Tracking System will provide comprehensive management tools for recording, classifying, and monitoring proposal activity. “The Oxford Health Plans implementation represents the ideal deployment of our products for the maximum impact on sales effectiveness,” said Pragmatech CEO Brooke Savage. “They are empowering everyone in the proposal development and sales processes with the information they need to help deliver on Oxford Health’s growth initiatives. This is exactly what our products are all about.” About Pragmatech Pragmatech Software develops and markets innovative and intelligent web-based sales effectiveness software solutions for a variety of industries, including financial services, banking, healthcare, telecommunications, legal, insurance, technology, and many others. The company’s Sales Effectiveness Software Suite, which includes The RFP Machine and The Proposal Assembler, greatly simplifies the process of creating winning business proposals and responding to Requests for Proposals (RFPs) and Requests for Information (RFIs) for sales and marketing professionals and, with the addition of Web Publisher, expands the means through which corporate messaging is disseminated. Pragmatech Software, Inc., is headquartered in Amherst, New Hampshire, and has offices in San Francisco, Dallas, Atlanta, Chicago, and New York. Pragmatech Software Europe Limited, based in Reading, UK, is the company’s European Subsidiary. For more information, visit Pragmatech Software on the World Wide Web at http://www.pragmatech.com Editorial Contact: Tom McFarland Vector Communications, Inc. 617 846 1116 tmcfarland@vector-comm.com top of page |
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