Laura Gere Joins Pragmatech as Vice President of Services, Will Lead Company’s Enterprise Customer Success Program  (email this article)

NASHUA, N.H., Feb. 15, 2006 — Pragmatech Software (Company Profile, Past Stories, Case Studies), the worldwide leader in improving sales effectiveness through personalized communications, today named 20-year professional services veteran Laura Gere as vice president of services. Leading the next phase of the company’s Customer Success initiative, she will focus on building an enterprise-level service structure that creates even higher levels of sales effectiveness, integrating Pragmatech solutions with a customer’s other demand chain applications, such as CRM and lead generation.

Gere has developed professional service solutions for Fortune 500 corporations and emerging companies across multiple industries, including financial services, technology, health care and insurance. Most recently, at MasterCard Advisors she specialized in helping companies extract the maximum value from their investments in CRM systems, leading engagements with Bank of America, The Hartford Insurance Group, BMW Financial Services and Blue Cross and Blue Shield of Rhode Island. In previous professional service roles at Arthur Anderson, Dialogos and Extraprise, she successfully implemented customer-facing infrastructures that embodied best practice mixes of people, process and technology.

“Having worked closely with sales organizations for the last 20 years, it is a pleasure to be part of a company whose focus is on improving sales effectiveness,” said Gere. “I joined a market leader with over 1,000 active clients, all focused on solving the strategic issues involved with making a sales organization more effective. We’ve seen that just a nominal improvement in effectiveness can have dramatic impact on top line growth. My top priority is to ensure that our customers achieve the value they seek from our solutions by addressing not only technology issues but the business systems that are required in order to achieve this success.”

Building on proven results
Executive leadership of Pragmatech’s Services programs signals the next phase in a Customer Success initiative that has already shown proven results, as Pragmatech continues to extend its customer implementations from departmental solutions to enterprise-class worldwide deployments. “In our recent services engagement, Pragmatech was a true strategic partner for FileNet,” said Terri Hansen, director of sales business process at FileNet. “We worked closely together to achieve our customer success roadmap, implementing proposal automation and content services that mapped exactly to our business objectives.”

“We are committed to helping our customers meet their business objectives while achieving the highest levels of sales effectiveness,” said Pragmatech President and CEO Brian Zanghi. “Laura Gere’s track record for results in enterprise deployments makes her the perfect fit for taking our customer success initiative to the next level. Her experience will be invaluable in helping our customers integrate Pragmatech solutions with their other demand chain applications in order to maximize sales effectiveness.”

As vice president of services, Gere will report to Zanghi and will be responsible for all of Pragmatech’s global consulting, support, training, education and content services. She will also lead business development activities for the company’s service delivery and channel partners.

About Pragmatech
Pragmatech is the worldwide leader in improving sales effectiveness through personalized communications. Pragmatech enables sales and customer-facing teams to automate the delivery of “customer ready” information tailored to the specific needs of individual prospects and customers. Over 1,000 companies actively use Pragmatech solutions to increase win rates, accelerate new hire and channel productivity, and strengthen marketing and brand messaging, all while fundamentally transforming the effectiveness of their sales and marketing teams. Visit www.pragmatech.com to find out more.

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