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Peppers and Rogers Group Select Broadiant Corporation and BroadVision to Implement Strategies for True CRM Web Site
New Features on 1to1®.com to Showcase Personalization Technology for eCommerce Marketplace
DENVER, CO. August 23, 2000. Broadiant Corporation, a Denver eBusiness consulting group, announced today they have been selected by Peppers and Rogers Group, the innovators and global leaders of 1to1 marketing strategies, to develop and implement a new business vision for the firm’s Web site, www.1to1.com. Through the application of BroadVision One-To-One Enterprise, the state-of-the-art, one-to-one personalization technology, Broadiant will help www.1to1.com realize a fully personalized, customer responsive Web site that will deliver true one-to-one Web experiences for their clients, visitors, subscribers and the media.Peppers and Rogers Group anticipates that the new site will further enhance its reputation as the undisputed thought leaders in the CRM strategy space. Originally launched in 1994, www.1to1.com is believed to be the leading CRM Web site, currently accessed by 70,000 unique users per month. By “treating different customers differently,” the new 1to1 Web site will demonstrate Peppers and Rogers Group’s understanding of customer relationship management concepts and expertise. The site will allow special access to certain information areas based on a visitor’s individual, differentiated relationship with Peppers and Rogers Group and will educate users on IDIC concepts with a personalized menu. The new site will also present Web based versions of the firm’s publishing properties, archived articles and research studies.
"How companies manage customer relationships is the key to success in the new Internet economy,” said Bob Dorf, President and CEO of Peppers and Rogers Group. “We advise our clients on using the Web as a powerful tool to differentiate customer treatment based on customers’ needs and values. We are pleased to make a substantial commitment to doing just that ourselves, to ensure that our own Web site communicates our vision and is representative of the unique strategy-based methodology that positions Peppers and Rogers Group as leaders in this arena. To accomplish this goal, a team of our own top consultants is working with the Broadiant group to advance our mutual knowledge of 1to1 applications.”
Broadiant Corporation will provide end-to-end services to Peppers and Rogers Group, including Web implementation, strategy consulting, project management, on-going application support and technical implementation services. Scheduled for launch in November 2000, www.1to1.com will create a valuable resource for existing consulting clients and publication subscribers and will provide a collaborative environment for anyone eager to learn more about 1to1 and CRM strategies, tactics, and implementation.
"Peppers and Rogers Group is recognized worldwide as the thought leaders in Customer Relationship Management and one-to-one marketing,” commented Dean Barela, President and CEO of Broadiant Corporation. “Their expertise and leadership in the new eEconomy is shaping the way companies manage their customer relationships and successfully conduct business. We are very pleased and honored to be working with Peppers and Rogers Group on integrating their 1to1 marketing vision and eBusiness strategies into their Web site, and are proud they have chosen Broadiant as their solution of choice.”
About Peppers and Rogers Group
Headquartered in Stamford, CT, USA, Peppers and Rogers Group was founded in 1993 by Don Peppers, Martha Rogers, Ph.D., and Bob Dorf. As the preeminent management consulting firm specializing in CRM and e-business solutions, Peppers and Rogers Group has earned global recognition for its ability to understand and communicate how technology is changing the way companies build relationships with their customers.
The firm’s corporate portfolio includes thought leadership and strategic consulting services designed to increase customer loyalty and satisfaction, while increasing profitability. With offices located throughout the United States, as well as in Sao Paulo, London, Mexico, Australia and South Africa, the company maintains a global client list of Fortune 500 companies in nearly every industry. Most recent clients include 1-800-Flowers, AT&T, Agilent Technologies, BellSouth, Bertelsmann AG, Ford Motor Company, Hewlett-Packard, Newbridge, US WEST, Wolters Kluwer. For additional information, visit www.1to1.com or contact Kathryn Kavicky, Director of Communications at 203-324-7590.
About Broadiant Corporation Broadiant Corporation provides Web solutions for companies who are looking to compete in today's eBusiness environment. Broadiant matches its expertise with best-of-class technologies from companies like Allaire, Broadbase and BroadVision to build high-impact Web sites. Services include eBusiness strategy and consulting, training, project management, site design, development, testing, and deployment as well as ongoing maintenance and optimization. Broadiant is well positioned to work with emerging dot-com, Global 2000, and dynamic middle market companies. For more information, please visit the Broadiant Corporation Web site www.broadiant.com or contact Christine Johnson at (303) 298-7707.
Editorial Contact:
Christine Johnson
Broadiant Corporation
303-298-7707 x 33
christine.johnson@broadiant.com
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