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Peppers and Rogers Group Offers Popular 1to1 Institute Series On West Coast
Unique “Personal Trainer” Concept Provides Top Execs 4 day Opportunity to Create CRM Action Plan
Stamford, Conn. August 4, 2000- Peppers and Rogers Group has taken its popular 1to1 Institute series on the road. Next stop…the Claremont Hotel in Berkeley, California from September 10 to 14th. The business equivalent of an exclusive spa, the 1to1 Institute provides top decision-makers the opportunity to work one-on-one with Customer Relationship Management experts to fundamentally change the way their companies relate to and interact with their customers. Executives who check into the 1to1 Institute will find themselves immersed in a one-to-one marketing learning experience with Peppers and Rogers Group management strategy experts as their “personal trainers.”This intensive, four-day seminar is designed for high-level global executives seeking to transform their companies into customer-focused enterprises and is limited to only fifty participants per seminar to maximize the results-oriented program. Peppers and Rogers Group assists participating executives with the challenge of transforming their corporations from out-of-date, product-centric enterprises into sleek, customer-focused businesses that treats different customers differently. “CRM is a complex business process,” stated Diane Kroll, director of leadership development for Peppers and Rogers Group. “Articulating a CRM strategy is relatively easy, but actually implementing it requires the integration of many different parts of a company. We help to provide a roadmap for this integration.”
Dynamic thought leader and partner of Peppers and Rogers Group, Martha Rogers, Ph.D., spearheads the educational team which includes senior consultants and highly motivated management strategy experts from Peppers and Rogers Group. Institute team members are available for private meetings with clients to help prioritize 1to1 action plans for their companies.
“We have created a very personal, one-to-one environment in which executives, who are already working to transform their companies, will learn more about CRM as a discipline and be able to exchange thoughts and ideas with others involved in implementing similar programs,” said Dr. Rogers. “Attendees will leave the 1to1 Institute with a personalized, applicable CRM action plan, one that they helped create, enabling them to create or augment their own one-to-one initiatives.”
The 1to1 Institute’s global focus is an added benefit for its participants. Companies around the world are adopting Customer Relationship Management strategies that conform to their country’s unique cultures. “It was highly encouraging to participate in a class with other international executives. One-to-one principles do apply globally. I hope to move our company in Asia towards becoming a one-to-one organization,” said Benjamin Less, Asia Marketing Manager for Fourth Shift Asia. Past participants include CEOs, Presidents, Vice Presidents and upper level management executives from enterprises headquartered in Brazil, Canada, France, Korea, Mexico, The Netherlands, The Philippines, Switzerland, and the U.K., as well as the U.S.
For more information about The 1to1 Institute program or agenda, or to enroll in the upcoming series in California, contact Angela Pensiero at 203.316.5121 x.3117, or visit our Web site at www.1to1.com.
About Peppers and Rogers Group. Peppers and Rogers Group is the world’s leading management consulting firm specializing in Customer Relationship Management and e-business strategies. Headquartered in Stamford, CT, they operate offices throughout the US and in Australia, Asia, Europe, South America, South Africa and Mexico. Clients include 1-800 Flowers, AT&T, Agilent Technology, BellSouth, Bertelsmann AG, Ford Motor Company, Hewlett-Packard, Newbridge, US WEST, and Wolters Kluwer. For more information visit Peppers and Rogers Group at www.1to1.com.
Editorial Contact:
Kathryn Kavicky
Peppers and Rogers Group
203.324.7590
KKavicky@1to1.com
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