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Oracle Joins Collaborative CRM Industry ProgramCRMAdvocate To Highlight Oracle's CRM Success StoriesREDWOOD SHORES, Calif. - Nov. 26, 2002 - Oracle Corporation (Nasdaq: ORCL), the world's largest enterprise software company, today announced it has joined CRMAdvocate, an association of more than 30 leading customer relationship management (CRM) organizations. Through its participation in the CRMAdvocate program, Oracle will highlight its approach to CRM, including its business applications and services. These CRM offerings help organizations acquire, keep and grow customers while cutting costs.Oracle plans to publish its client case studies, customer success stories, technical papers, feature articles, Webcasts and other knowledge content to showcase how businesses are improving processes and information access with Oracle® CRM Applications. Access to the CRMAdvocate program knowledge base is provided through the CRMAdvocate website at www.crmadvocate.com. "As a thought leader in the industry, Oracle has long understood that CRM is not a technology, but rather a way of doing business," said Lisa Arthur, Vice President, CRM and Services Marketing, Oracle Corporation. "We view our partnership with CRMAdvocate as a reflection of that thought leadership. CRMAdvocate is a venue where we can reach out to executives in leading industries and provide them education and case studies on why CRM is broader than just sales, marketing and service and how a broader perspective can help make better customer management a reality. Oracle will be working with a number of member organizations, including several of the member industry analyst firms, industry associations, event producers, and web destinations to address developing trends and key issues in CRM. CRMAdvocate solution providers are required to meet a variety of criteria for participation in the association, including a demonstrated commitment to success, references, industry education, implementation quality and collaboration. "The CRMAdvocate program allows entities from all areas of CRM to work together to promote industry success and educate by sharing best practices," stated Gary Lemke, President and founder of RealMarket, CRMAdvocate organizer. "We realize there is a lot to learn from failures, but felt there was a decided lack of focus on success and best practices.' About Oracle Oracle is the world's largest enterprise software company. For more information about Oracle, visit our Web site at www.oracle.com. About CRMAdvocate CRMAdvocate is about CRM success as demonstrated by success stories, case studies, and published articles. It is the worldwide source where buyers can find a wide range of documented CRM implementations that can be searched and sorted by industry segment, application, solution provider and/or region. CRMAdvocate is also the "TV Guide" of CRM Webcasts. All information is syndicated (free of charge) to other web destinations including associations, publications, events, and portals. In addition, a weekly electronic magazine (CRMAdvocate Weekly) highlights new success stories and case studies as well as upcoming CRM Webcasts. CRMAdvocate represents a group of forward-thinking individuals who, along with their companies, share a commitment to help grow and mature the market through leadership in education and research. In short, the CRMAdvocate program seeks to create a more receptive and larger market for CRM solutions by focusing on success via case studies, success stories and best-in-breed CRM strategies.www.crmadvocate.com Trademarks Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Sean Mills Oracle Corp. 650/607-5176 Sean.Mills@oracle.com top of page |
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