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Acxiom Uses Oracle Data Warehouse to Power Customer Relationship Management EffortsOracle Enables Acxiom to Ensure 99%-Plus Uptime for Business-Critical ServicesREDWOOD SHORES, Calif., Nov. 22 -- Oracle Corp. (Nasdaq: ORCL - news), the largest provider of software for e-business, today announced that Acxiom® Corporation (Nasdaq: ACXM - news), the global leader in Customer Data Integration, is using an Oracle® data warehouse solution to power its customers' target marketing and customer relationship management activities.The Oracle data warehouse solution enables businesses to combine their own customer data with Acxiom-provided data to better analyze and model their markets and customer bases. Acxiom customers include 23 of the 25 largest financial services companies and many of the world's leading companies in the retail, telecommunications, insurance, media, technology, automotive and consumer goods industries. These companies use Acxiom's data products and services to drive activities such as marketing campaign management, response tracking and analysis. Acxiom hosts the solution for its customers, who dial in via a private intranet. To support customers' business-critical customer relationship management activities, Acxiom must ensure a highly available, scalable data warehouse infrastructure. Acxiom currently runs 300 different Oracle database servers ranging in size from half a terabyte to 24 terabytes in terms of total system disk size. Oracle8i(TM) and Oracle Parallel Server provide Acxiom and its customers with the scalability, performance and manageability to handle these massive data warehouses. Acxiom has found that the parallel processing and partitioning structures in Oracle8i speed query processing and handle a large number of indices. Acxiom is looking forward to the introduction of Oracle9i(TM) based on its increased performance and high availability features. ``We must ensure almost perfect up-time for our customers who rely on our solutions to power their customer relationship management efforts,'' said Tim Donar, system architect for Acxiom Corporation. ``While we're already meeting customer expectations for service quality using Oracle8i, we look forward to the high-availability features of Oracle9i such as data caching. Using Oracle9i and Oracle Parallel Server, we are confident that we can deliver even higher service levels of 99.999 percent up-time and beyond.'' Based on Oracle8i, Oracle Parallel Server, Oracle Designer and Oracle Discoverer, the Oracle solution runs on all of Acxiom's computer hardware platforms. In addition, thanks to the range of third-party tools and applications available on Oracle, Acxiom can extend the Oracle data warehouse solution to add specialized analysis and product enhancements for customers. Acxiom is also using Oracle Portal (formerly called WebDB) to develop and maintain a portal for tracking its various databases and publishing product documentation online. ``Today, customer relationship management and database marketing are pivotal to every major corporation's business success,'' said Michael Howard, vice president, Business-to-Business Integration and Data Warehouse Division for Oracle. ``By working with Oracle, Acxiom can deliver value-added, customized products and services and ensure that major corporations always have access to the tools they need for successful relationships with their customers.'' About Oracle Oracle Corporation provides the software that powers the Internet. For more information about Oracle, please call 650-506-7000. NOTE: Oracle is a registered trademark and Oracle8i and Oracle 9i are trademarks or registered trademarks of Oracle Corporation. The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances. NOTE: Acxiom is a registered trademark of Acxiom, RTC, Inc. Editorial Contact: Reema Bahnasy OracleMobile 415/401-4000 jmorgan@tenthdimension.com top of page |
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