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ORACLE TRADE MANAGEMENT SIGNIFICANLTY IMPROVES COST-EFFECTIVENESS OF MANAGING TRADE PROMOTIONSNew Application Automates Trade Promotions, Claims and Deductions, and Funds ManagementREDWOOD SHORES, Calif., November 6, 2001 - (tellmemorelink) Oracle Corp., the largest enterprise software vendor, today unveiled Oracle Trade Management, a new application of the Oracle E-Business Suite that will help companies fundamentally change how they manage trade promotions, claims and deductions and funds management. Industry statistics show that $75 billion dollars are spent annually in the US on trade promotions, and more than one quarter of that is spent on promotions with unidentified purposes. Additionally, most companies cannot determine the return on investment from their trade promotion programs. In times of corporate belt-tightening and increased requirements for improved cash management, Oracle Trade Management can significantly increase the efficiencies of managing trade promotions by optimizing trade promotions and claims management across the entire trade management demand chain, from manufacturer to wholesaler to retailer and ultimately the consumer. Designed for consumer goods companies, such as toy, apparel, durable goods or consumer electronics manufacturers or distributors, Oracle Trade Management provides the necessary tools to measurably improve return on trade promotion investment through closed loop planning, execution and analysis. "Oracle Trade Management is an excellent example of how CRM applications can increase the operational efficiencies of a company to directly impact the bottom-line. By allowing companies to accurately plan, implement, and evaluate marketing and sales trade promotions, claims and budgets, Oracle Trade Management can potentially help companies save significantly on their trade promotions activities," said Sharon Ward, vice president of Enterprise Solutions, Hurwitz Group. "By extending the marketing functionality of the Oracle E-Business Suite to encompass industry-specific B2B trade management capabilities, Oracle continues to prove that the Oracle E-Business Suite provides both depth and breadth of functionality in a fully integrated package." Reduce Claims Costs Oracle Trade Management addresses three key issues of the CPG and consumer goods industries: claims and deductions management, funds and budget management and trade promotion planning. Industry statistics show that invalid claims and deductions cost retail and consumer goods companies more than $1 billion dollars a year. Automating the research, validation, and settlement of all deductions, charge backs and claims can significantly reduce this number. Oracle Trade Management can quickly eliminate invalid claims for short shipments, damaged goods, and incorrect shipping processes to significantly reduce costs. Additionally, by minimizing the cost time required to clear deductions, reducing days outstanding and more efficiently managing promotional payments and deductions, companies can more efficiently manage the cash flow in and out between themselves and their partners. Comprehensive Fund and Budget Management Ineffective fund and budget management leads companies to waste financial resources on non-performing marketing campaigns. It also leads to overspending and misallocation of resources. Oracle Trade Management monitors and analyzes the purpose and impact of every trade dollar spent in marketing budgets and discretionary sales spending to better understand current and predict potential liabilities. Using Oracle Trade Management software, sales and marketing teams will be able to manage trade funds across different departments to maximize the profitability of promotional campaigns and drive profits. Increase Promotion Return-on-Investment Oracle Trade Management helps companies improve ineffective trade and campaign planning and unproductive analysis by enabling marketers to coordinate and execute trade management activities across a multi-tiered demand chain. Using Oracle Trade Management, consumer goods companies can measurably enhance their return on investment through closed-loop planning, execution, and evaluation of promotional sales and marketing activities. This is even more important in today's economic climate where businesses need to efficiently manage their trade processes and use valuable enterprise intelligence to make better strategic decisions. "Intelligent companies are now relying on CRM to achieve efficiencies on collaborative business processes, such as trade management, and to increase their bottom line," said Mark Barrenechea, Senior Vice President, Applications Development. "They need applications like Oracle Trade Management to streamline their business processes by integrating financials, sales and marketing to reduce redundant and costly manual processes among these groups." Oracle Trade Management is available immediately on a CD, or as an online service via Oracle.com. About Oracle Oracle is the world's largest enterprise software company. For more information about Oracle visit our website at www.oracle.com. OracleMobile 415/401-4000 jmorgan@tenthdimension.com top of page |
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