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Data Advantage Live on Oracle CRMNew CRM System to Drive Growth Into New Domestic Markets and Open Up International MarketsREDWOOD SHORES, Calif., Oct. 9 / -- ( http://www.oracle.com/tellmemore/?921750 ) Oracle Corp. (Nasdaq: ORCL - news), the largest provider of software for e-business, announced today that Data Advantage has gone live on the Oracle E-Business Suite. Data Advantage is using Oracle's Customer Relationship Management (CRM) applications to grow both its domestic and international markets.Data Advantage is the leading Asia Pacific supplier of credit and marketing related decision support services, data and software. In a relatively short period of time, the organization has grown from a domestic-only company with a small number of products to a company with international offices and a large, comprehensive product range. As the Australian market matures, the management team is looking globally to further its growth and required a CRM system that would support this strategy. The company has rolled out Oracle TeleSales, SalesOnline, TeleService, the Oracle Database and Oracle9i Application Server (Oracle9iAS) across its five business units in order to centralize customer data and provide all divisions with a single view of the customer. As a result, the company expects to better service clients and develop new revenue generating opportunities both locally and abroad, without increasing costs. ``By providing a 360 degree capture of our customers across all divisions and the tools to service these customers more effectively, the Oracle CRM suite will be crucial in helping us achieve our growth goals,'' said David Grafton, chief executive officer for Data Advantage. A key part of this growth has been the introduction of a product called Credit Express. Using Oracle software, Data Advantage now provides credit services to a new market which comprises small businesses and individuals who are served via the Internet. This has opened a new local market for the company and provides a valuable service to clients who otherwise would not have access to the protection against credit exposure its services can provide. If an individual is adding an extension to their house, they can now do a check to ensure their contractor is of good standing and won't disappear mid-way through the job. In approximately eighteen months, this business has grown from nothing to more than AUD$2 million (approximately US$995,000). ``The proposed merger of Data Advantage with Baycorp Holdings, New Zealand's leading information solutions provider, strengthens our international growth plans,'' continued Mr. Grafton. ``While a full analysis of technology needs to be undertaken once the merger is approved, we can see the potential for the Oracle CRM system to be a significant platform for future growth.'' The problems of delivering effective customer relationship management is not a new one to Data Advantage. Previous to the installation of Oracle CRM, customer data throughout the group was stored in different systems that couldn't talk to each other. Sales opportunities were being missed and customers were not served as efficiently as they could be. ``We had instances where different account managers would be talking to the same client without any knowledge of each other's discussions,'' said Mr. Grafton. ``Our account managers are now fully informed of each customer's interaction throughout the five businesses. There is now no duplication of effort, clients are serviced better and sales opportunities are explored more fully.'' ``As well, when a customer made an inquiry through our call center, we previously had to spend at least twenty minutes getting all of the information together. Our new CRM system cuts down this time dramatically. It allows for more effective cross selling and a further improvement in customer satisfaction because our interaction agents have all the information they need at their finger tips and talk to more customers per day.'' ``Having been down the road of in-house customization, we have learned it is not worth the investment it takes getting disparate systems to try and talk to each other,'' continued Mr. Grafton. ``The level of integration we required was just not available in the other CRM products we looked at.'' Data Advantage selected Oracle over other CRM solutions, including Siebel, because of its functionality, robustness and high level of integration. Improved Business Intelligence The company is also using Oracle Discoverer, a key component of Oracle9iAS. Discoverer is an intuitive ad-hoc query, reporting, analysis, and Web-publishing tool that allows executives to gain immediate access to corporate information. Because these capabilities are built into the Oracle Database, reports that previously took a great deal of time and manpower to generate, can now be done at the click of a button by the executives themselves. With real-time reports at their fingertips, the management team is able to make better-informed business decisions more quickly. Implementation by Professional Advantage Professional Advantage, a leading supplier of information technology systems and services, worked closely with Oracle Consulting to implement the new system for Data Advantage. The implementer won Data Advantage's trust by illustrating to the organization that they understood their business and were able to cater to the needs of a successful, mid-sized business. Using its unique PACE methodology, Professional Advantage helped drive acceptance and understanding of the new system at all levels of the organization to ensure its success. About Oracle Oracle Corporation provides the software that powers the Internet. Trademarks Oracle is a registered trademark and Oracle 9i is a trademark or registered trademark of Oracle Corporation. Other names may be trademarks of their respective owners. OracleMobile 415/401-4000 jmorgan@tenthdimension.com top of page |
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