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Holden International and Oracle announce intent to combine Oracle Sales Online with Holden sales methodologyJoint approach expected to optimize sales force effectiveness, simplify CRM implementationCHICAGO, IL - August 29, 2001 - Holden International, a leading professional services firm, today announced it has signed an MOU to partner with Oracle Corporation (NASDAQ: ORCL) to provide users of the customer relationship management (CRM) applications in Oracle's E-Business Suite with the opportunity to license Holden's sales, marketing and human resource methodologies, intelligent sales tools and training content.Historically, CRM systems have been costly and complex to implement, and salespeople haven't adopted CRM technology effectively because it has shown them limited value. Too often, salespeople are asked to input account and opportunity information that may meet with the company's need for sales activity tracking, but doesn't provide them with any useful intelligence. Holden and Oracle aim to revolutionize how CRM is implemented and used by salespeople. The Oracle Sales Online application will take the information provided by the salesperson and using Holden's methodology, intelligently analyze it, and output an insightful, graphical representation of the salesperson's competitive position and areas of vulnerability. This insight will coach the salesperson and give them an edge over the competition in winning business. While CRM implementation often requires 18 to 24 months to implement, Holden and Oracle plan to significantly reduce the implementation time. Accessible via the Internet, Sales Online also gives global, distributed account teams the advantage of collaborating in the development of competitive account strategies anytime, anywhere. "We expect Holden's approach to integrating methodology into CRM systems, combined with Oracle's Sales Online, to help salespeople better manage highly competitive sales situations, enabling them to reach their sales quotas faster," said Jim Holden, founder and chief executive officer of Holden International. "Oracle's Internet-based Sales Online application will deliver strong value to users. Our intent is to join Oracle in fighting the war on CRM complexity, and we believe that this will be a breakthrough in the industry." "The combination of Oracle Sales Online with Holden's sales methodology will provide companies with a highly interactive sales application, that will allow companies to better manage the sales process and manage by facts," said Mark Barrenechea, senior vice president, applications development for Oracle Corp. "We anticipate that the value of our joint approach with Holden will lead to an unprecedented level of CRM acceptance and use by salespeople." As part of a global strategic alliance, Holden intends to standardize on Oracle's E-Business Suite. Oracle will use Holden's sales and account management methodologies in the joint pursuit of new business with Holden. The companies also intend to collaborate on marketing and distribution efforts, with future developments building on Holden's existing patent-pending intelligent sales software. About Holden International Holden International has been optimizing the sales performance of major organizations since 1979. The company specializes in highly useable methodologies to assist clients in profitably increasing sales through the seamless integration of sales, marketing, human resource practices and technology. Holden is recognized the world over for its Power Base Business Development System. Power Base Selling is the professional business development methodology standard for competitive selling. It is based upon a scientific approach for engaging and defeating competition and penetrating accounts through enhanced political and strategic understanding. Holden International is headquartered in Chicago with operations in Canada, the United Kingdom, Europe, Asia, and Australia. For more information, please visit www.holdenintl.com. OracleMobile 415/401-4000 jmorgan@tenthdimension.com top of page |
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