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Oracle Provides Infrastructure for Next-Generation Interactive Analysis ProductsRedSheriff Selects Oracle(R) 9i Application ServerREDWOOD SHORES, Calif., July 27 / -- ( http://www.oracle.com/tellmemore/?853883 ) Oracle Corp. (Nasdaq: ORCL - news), the largest provider of software for e-business, today announced that RedSheriff, a leading interactive measurement and research firm, has selected Oracle as the technology platform for its next generation of analysis solutions. RedSheriff licensed the software from Australia Pty Limited, a subsidiary of Oracle Corporation.``In selecting Oracle technology we gained a comprehensive and elegant software infrastructure to manage our massive data volumes and to deliver the framework for RedSheriff's powerful research platform,'' said Simon B. Spencer, chief technology officer for RedSheriff. ``In addition, Oracle9i Application Server provides flexibility and scalability as an applications development environment, enabling RedSheriff to uniquely tailor its research solutions for each customer while still maintaining product and support scalability.'' The RedSheriff Solution RedSheriff's innovative business intelligence solutions have been developed to enable its clients to capture exactly how visitors are using a broad range of interactive digital content ranging from Web, wireless application protocol (WAP) through to Flash and Shockwave. The company's expertise in the collection and analysis of such data provides its customers with business critical information. The translation of such complex Internet data into a comprehensible data model requires a database environment that is stable, scalable and easy to manage. RedSheriff has selected the powerful Oracle Database to store this information. Data will be further categorized and analyzed using Oracle's business intelligence capabilities, which includes reporting and data mining. The business intelligence information will be delivered to RedSheriff's customers via a personalized research portal that is being developed using the portal framework in Oracle9i Application Server (Oracle9iAS). Oracle9iAS provides portal technology that allows any user to build, customize and manage a personalized e-business portal within minutes. ``This collaboration heralds the development of the first device-independent real-time audience measurement and business intelligence platform using data warehousing technologies,'' added Spencer. ``Businesses will be able to come to RedSheriff and receive unparalleled accuracy and detail of information and from a broader range of digital interactive media. This media will include browser, wireless application protocol (WAP), Java devices, i-mode wireless, Flash and Shockwave.'' About Oracle Oracle Corporation provides the software that powers the Internet. Trademarks Oracle is a registered trademark and Oracle9i is a trademark or registered trademark of Oracle Corporation. Other names may be trademarks of their respective owners. OracleMobile 415/401-4000 jmorgan@tenthdimension.com top of page |
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