Press Release - Net Effect

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The Net Effect Live Help Service Recognized as "Gold Best-Of-Class" by Users

SAN FRANCISCO, CA – October 27, 1999 – Net Effect, the leading provider of scalable Web-based live help services, today announced that its live help solution has been selected as "Gold Best-of-Class" in the annual Users Choice Awards competition sponsored by Customer Support Management magazine and Real Market Research. The award was presented to Net Effect at the Customer Relationship Management Conference and Expo today in San Francisco. In its category, Net Effect is considered to be the company to benchmark for next year, receiving the highest number of votes from current customers.

"We're pleased by this strong show of support from the judges that matter most to us-our customers," said Julie Schoenfeld, president and CEO of Net Effect. "Customer care is our business, starting with our own customers. We take great pride in helping our industry-leading e-business customers deliver the highest service quality available. It's as important to us as it is to them."

The Users Choice Awards is an annual competition which lets customers themselves determine best of class solutions within 20 customer management categories. Winners are selected based on both companies' satisfaction with the solutions as well as the impact those solutions have on companies ability to interact with customers.

About the Net Effect Solution
Net Effect's live help service provides a complete instant messaging-based customer care solution for global e-businesses. Featuring skills-based routing, multi-session management, real-time session escalation, transcript capture, knowledge base integration, remote browser control and solution development tools—as well as the customer care and Web design expertise to ensure timely and effective integration—Net Effect's scalable solution is designed specifically for the needs of global e-commerce leaders.

About Net Effect
Net Effect is the first company to deliver scalable, Web-based "live help" services to the e-commerce market. Net Effect's solution enables real-time text-based conversations between e-businesses and their customers, providing a new opportunity to convert e-shoppers into e-buyers. Implemented with close support from Net Effect's customer care and Web experts, "live help" can be launched easily, intelligently and cost effectively – and with clearly measurable benefits. The "net effect" is improved customer loyalty and profitability. Net Effect is located in North Hollywood, California and is backed by Greylock, Trinity Ventures, TL Ventures and Stanford University. For more information, visit www.neteffect.com or call (818) 752-6600.

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Editorial Contact:
Robert B. Wyse

216.765.8020 x25 or 415.796.5166
rob@neteffect.com

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