Press Release - Mustang Software

Company Profile

Internet Message Center AutoAgent Delivers Custom Automation Capabilities for E-mail Customer Service

IMC AutoAgent provides sophisticated automation capabilities within Internet Message Center for custom business application development

Bakersfield California, August 6, 1998: Timely, efficient and cost-effective response are critical issues for companies seeking to gain competitive advantages by providing Internet-based customer service and support.

To assist companies with these efforts, Mustang Software, Inc. (NASDAQ:MSTG) today announces the Internet Message Center AutoAgent (IMC AutoAgent). In direct response to customer demand for automated e-mail management functionality, Mustang Services, Mustang Software's professional services group, developed IMC AutoAgent - an engine for the implementation of custom automation strategies for Mustang's award-winning Internet Message Center e-mail management solution.

"IMC AutoAgent is designed to fit our customer's business, not adapt their business to our technology," said Jim Harrer, President and Chief Executive Officer for Mustang Software. "IMC AutoAgent improves overall response time, customer service representative (CSR) efficiency and customer satisfaction while minimizing the overhead required to provide high-level Internet customer service."

To off-load repetitive e-mail management tasks from live CSRs, IMC AutoAgent enables Mustang Services to develop completely unique automated e-mail management functionality through integration with existing databases and business applications. As a component of Mustang Services' turnkey IMC e-mail management solutions, IMC AutoAgents can assist any vertical customer service applications including:
  • Financial Services & Banking: Automatically verify funds in any checking, savings money market, or other account; answer mortgage rate inquiries, verify clearance of a check or ATM transaction, or check credit card balances all via e-mail inquiry without requiring CSR involvement.
  • Travel & Hospitality: Automatically verify frequent flier miles, flight arrivals and departures, seat availability and upgrade opportunities based on current premiere, advantage, or other flier status, gate information, hotel room reservations, all via e-mail inquiry without requiring CSR involvement.
  • Retail: Check order status, shipping status, verify FedEx, UPS, DHL tracking number of shipment, check product availability through current inventory status, check up to the minute "sale" items, warranty information, all via e-mail inquiry without requiring CSR involvement.
  • Automate custom business processes to improve customer satisfaction and decrease overall customer service costs.

"Our mission, to provide e-mail and Internet-based customer support outsourced solutions, is predicated solely upon the quality of our customer support staff," said Russ Cohn, Chief Executive Officer of Brigade Solutions, Inc.. "IMC AutoAgents allow our staff to focus on developing personal relationships with customers, rather than processing repetitive tasks. At the end of the day, we are creating a human touch in an otherwise impersonal customer interaction."

IMC AutoAgents are available immediately through Mustang Services. For additional information, please contact Mustang Software, Inc. at (805) 873-2500.

About Brigade Solutions
Brigade Solutions, Inc., is the leading provider of Internet-based customer support solutions. With operations worldwide, Brigade is able to field tens of thousands of e-mail inquires daily on behalf of corporate clients. For more information about the company and its services, please visit Brigade's Web site at http://www.brigadesolutions.com. E-mail may be sent to info@brigadesolutions.com.

About Mustang Software
Mustang Software, Inc. delivers creative e-mail management solutions through a combination of the company's unique Web Essentials tools, its unparalleled e-mail management experience and expertise and world-class alliance partnerships. Mustang's Web Essentials line of tools includes the award-winning Internet Message Center, ListCaster and FileCenter.

The Internet Message Center was named "Best of Show" by Call Center Magazine at CT Demo in November 1997, "Best of Show" by Computer Telephony Magazine at CT Expo in March 1998 and recently named "Product of the Year" by Computer Telephony, Call Center and CTI magazines.

Mustang Software's corporate headquarters is located at 6200 Lake Ming Road, Bakersfield, Calif., 93306. Inquiries can be addressed via voice, 805-873-2500; fax, 805-873-2599; and e-mail, info@mustang.com, or by visiting Mustang Software on the Web at http://www.mustang.com.

Mustang Software, Inc. is a public company, traded on NASDAQ under the symbol MSTG.

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Contact: Jim Harrer, President/CEO
Mustang Software, Inc.
Phone (805) 873-2500 x9001
jim.harrer@mustang.com

Michelle Strykowski
S&S Public Relations
Phone (800) 287-2279 x250
michelle@sspr.com


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