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MOTIVE AUTOMATES SERVICE FOR WARRANTY CORPORATION OF AMERICA

Leading Extended Service Agreement Provider Chooses Motive's Software to Deliver Intelligent Online Service to Retail PC Customers


Austin, Texas, October 15, 2001 - Motive Communications, Inc.
(www.motive.com), the leading provider of intelligent service software,
today announced that it is providing Warranty Corporation of America (WaCA)
an Internet-based service solution named  "Digital LifeLine" for customers
who purchase PC Extended Service Contracts through WaCA.

WaCA, which provides extended service agreements to some of the largest
electronics retail chains and PC manufacturers in the United States, has
deployed Motive's ServiceNet Platform to automate the service experience for
PC users who purchase computers from WaCA affiliated stores and
manufacturers.  WaCA currently provides assistance to PC customers via
traditional call centers that can be accessed by a toll-free number.  By
utilizing WaCA's Motive-powered Digital LifeLine solution, PC users can now
simply click an icon on the desktop whenever they have a problem or question
and they are immediately directed to a relevant solution, answer or expert,
eliminating the need to abandon tasks to get service.  

Digital LifeLine delivers more accurate information because it "knows" who
the customer is and what the customer is doing at the specific time the
problem or question arises.  The Motive system collects and uses this
contextual information to direct WaCA customers to targeted self-service
solutions, allowing users to solve common problems without assistance, or
connect users, when necessary, to the appropriate WaCA service personnel.
In the latter case, Motive forwards along all the contextual information
about the users' PCs and what they are doing so WaCA representatives can see
a comprehensive view of the situation as soon as they are connected,
eliminating the need to troubleshoot the problem from scratch or to waste
time with a series of difficult and repetitive questions.

"At WaCA, we understand that extended service agreements are about more than
just insurance.  They're also about providing a high-quality, day-to-day
service experience to customers," said Pat Reynolds, general manager,
computer products division of Warranty Corporation of America.  "By
utilizing Motive's technology to drive our Digital LifeLine solution, WaCA
is able to offer PC users unparalleled automated service, while giving us a
huge competitive advantage in the market."

"WaCA is the clear leader in the retail warranty industry because they
understand that customer satisfaction is ultimately the most critical factor
in ensuring their long-term success," said Dave Malcolm, Motive's vice
president of technology products.  "Working hand-in-hand with Motive to
offer customers a fast, effective automated service experience, WaCA is
truly setting itself apart as the warranty provider that puts customers
first."

About Warranty Corporation of America
Warranty Corporation of America, Inc. (WaCA), a fully insured Financial
Service Administrator, is a leading provider of Extended Service Contracts
for retailers, distributors, manufacturers and financial institutions.
WaCA's continuing success is built upon offering the highest quality service
to its customers.  It has an extensive record base that compliments
thousands of selling dealers, distributors, manufacturers and its network of
contracted servicers located in all 50 states and Canada.  Actuarial
information collected in WaCA's state-of-the-art product analysis system
gives it the essential statistical data to establish programs structured
around sound reserving and solid (A+ A.M. Best rated) insurance backing.

With this broad base of program management expertise, WaCA's ability to
maximize profits and customer satisfaction is unsurpassed.

About Motive
Motive Communications, Inc. is the leading provider of intelligent service
software.  By building service into digital products and processes, Motive
transforms the user experience and delivers timely, targeted assistance to
customers.  Motive's ServiceNet Platform enables businesses to create
service-rich products and applications that capture market share and fuel
customer loyalty, while slashing service costs.  Using Motive solutions,
world-class companies such as 3Com, Adelphia, EarthLink, EDS, Fannie Mae,
Fujitsu, Great Plains, Hewlett-Packard Company, Lawson Software, Merrill
Lynch, Target Corporation, WebLink Wireless Inc. and Wells Fargo are
redefining their markets and making service an integral part of the customer
experience.

Motive was founded in May 1997 and is backed by funding from leading venture
capital firms and private investors.  Motive can be reached on its Web site
at http://www.motive.com.  Motive employment opportunities can be found at
http://jobs.motive.com.




 
Editorial Contact:
Stephanie Leonard
Motive Communications
512-339-8335, ext. 1071
sleonard@motive.com
 
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