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E-SERVICE POWERED BY MOTIVE COMMUNICATIONS IS ON TARGETTarget Corporation Demonstrates its Commitment to Online Innovation and Leadership by Implementing Motive's e-Service Solution Across 10,000 WorkstationsAustin, TX, August 30, 2000 - Motive Communications, Inc., a leader in online customer-care solutions, today announced that Target Corporation, (NYSE: TGT) America's fourth largest general merchandise retailer, has implemented Motive's e-service solution to provide team members with access to answers and experts in order to solve problems. With Motive, the progressive retailer can significantly reduce monthly technical support calls, enable its internal IT organization to better scale for rapid growth by improving problem resolution, and provide more effective employee service while increasing end-user satisfaction.Target Corp. currently operates 1,273 stores in 45 states, including discount stores, moderate-priced promotional and traditional department stores. Committed to being a premier growth company, Target recently implemented Motive's web-based e-service tool as a critical step in becoming a leader in electronic support. "As Target evolves to serve the new world of e-business, a comprehensive and aggressive e-service strategy is imperative to compete and prevail in the online world," said Paul Singer, chief information officer of Target Corporation. "We embraced Motive's web-based e-service tool to provide unprecedented e-service for our team members and to build an even greater competency in delivering the best shopping experience in the retail industry." "We're excited to help Target make a solid footprint in providing online customer care to their internal users as a progressive step in their overall e-business strategy," said Scott Harmon, Motive's CEO and president. "Target is a shining example of a progressive company that understands the significant benefits that online customer care can bring its employees and customers. We look forward to continuing to work with Target as they expand their online service initiatives." Target's Laser Focus on the User Understanding the needs of the end user is critical to the success of any e-service initiative. As a result, Target first conducted user tests of Motive's software in its in-house usability lab to maximize adoption. With Motive's flexible architecture, Target has customized and implemented e-service solutions based on its users' input. Aligned with Target's corporate commitment to providing incomparable guest service, Motive's solution enables Target to place its users at the center of the service process to ensure their questions are answered quickly and most effectively. Users are not required to know exactly what their problem is or where to go for service, instead, Target's Motive-powered e-service solution provides users with one central access point for service. Once in the service process, users are not forced to "surf for service" to find solutions. Motive harvests key contextual information to build a service bridge between users and the solutions or expertise they need to solve their problems. For Target's team, Motive increases productivity and satisfaction by enabling team members to get problems solved faster. For its IT organization, Motive improves the efficiency and effectiveness of the service personnel and the organization as a whole. About Motive Communications, Inc. Motive Communications powers online customer care by offering software solutions that automatically connect online users to a company's answers and experts when they have problems. These products are used to build unique e-service networks that help companies foster customer loyalty, drive revenue, supercharge service capacity and increase market share. Motive's software solutions are used by leading companies in many industries including all.com, Compaq, Dell, EDS, Gateway, General Electric Information Systems, Great Plains Software, Hewlett-Packard Company, Intuit, Merrill Lynch, Peregrine, pcsupport.com, SAIC and Target Corporation. Motive was founded in May 1997 and is backed by $43M in funding from leading venture capital firms and private investors. Motive can be reached at (512) 339-8335 or on its Web site at www.motive.com. Motive employment opportunities can be found at jobs.motive.com. About Target Corporation Target Corporation (NYSE: TGT) operates large store general merchandise formats, including discount stores, moderate priced promotional and traditional department stores. The company currently operates 1,273 stores in 45 states. This includes 942 Target stores, 267 Mervyn's stores and 64 department stores. The Motive logo, Motive Communications, Inc. and all other product or technical names are trademarks or registered trademarks of Motive Communications, Inc. All other products or services mentioned herein are trademarks of their respective holders. Editorial Contact: Stephanie Leonard Motive Communications 512.339.8335, ext. 1071 sleonard@motive.com top of page |
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