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KnowledgeBase Marketing, Inc. Builds Innovative Customer Relationship Management Solution Using MicroStrategy TechnologyVIENNA, Va. and RICHARDSON, Texas, Dec. 4 - MicroStrategy® Incorporated (Nasdaq: MSTR - news), a leading worldwide provider of business intelligence software, today announced that KnowledgeBase Marketing, Inc., a subsidiary of Young & Rubicam, has chosen MicroStrategy eCRM 7(TM) as the backbone for IMPACT(TM). IMPACT is KnowledgeBase Marketing's fully integrated customer relationship management (CRM) solution. As a leading provider of information marketing and CRM solutions, KnowledgeBase Marketing provides sophisticated direct marketing and CRM products to both the consumer and business-to-business sectors. In addition to technology from KnowledgeBase Marketing and MicroStrategy, IMPACT includes campaign management functionality provided by Xchange, Inc.KnowledgeBase Marketing provides consumer and business information, advanced data processing services and CRM solutions to more than 300 clients in the telecommunications, financial services, healthcare, retail and technology industries. Now with IMPACT, KnowledgeBase Marketing provides a fully integrated suite of customer relationship management tools that enable real-time business intelligence, Web intelligence, advanced analytics, campaign management and personalized outbound communications. Offered in a Web-enabled application service provider (ASP) environment, the IMPACT solution is quickly deployed and easily maintained. This hosted CRM solution was launched today at the NCDM show in Orlando. ``Building strong customer relationships is critical to any business' success,'' said Richard Muller, senior vice president of CRM Solutions at KnowledgeBase Marketing, ``but it can be difficult for companies to reach that objective. Our goal is to provide the tools, technology and processes needed to support their CRM initiatives. We evaluated many companies and enabling technologies, and after researching the field, selected MicroStrategy to provide the analytical power, scalability and flexibility we needed to provide a tailored CRM solution for each of our clients.'' MicroStrategy eCRM 7 is driven by a comprehensive customer-centric data model with over 800 data elements, and refined through more than 150 implementations with MicroStrategy customers. In addition, MicroStrategy eCRM 7 inherits all of the scalability, performance, administration and security features available in the MicroStrategy 7(TM) platform. MicroStrategy eCRM 7 integrates data from disparate information sources such as call centers, enterprise resource planning systems, Web sites, e- commerce sites, transactional systems, data warehouses and third party data providers. This comprehensive view of the customer allows companies to respond personally and proactively to customers' needs across sales, service and marketing channels. ``MicroStrategy's strength in business intelligence has laid the foundation for a world- class analytical eCRM application. It is a strong validation that KnowledgeBase Marketing, a company with a solid history in database marketing, has turned to us to help them develop a hosted application,'' said Sanju K. Bansal, chief operating officer of MicroStrategy Incorporated. ``We feel that the combination of the companies' technology and expertise will provide customers with a powerful means of connecting with their customers to build relationships and sell products.'' About MicroStrategy Incorporated MicroStrategy is a leading worldwide provider of business intelligence software and related services. MicroStrategy's technology platform enables companies to build solutions that provide powerful insight into business operations and create lasting, profitable relationships with partners, supply- chains, and customers. MicroStrategy delivers these solutions via Web, wireless, and voice. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners. MicroStrategy has approximately 1,000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with approximately 300 systems integrators, application development and platform partners. For more information, or to purchase or demo MicroStrategy's software, please visit MicroStrategy's Web site at http://www.microstrategy.com About KnowledgeBase Marketing KnowledgeBase Marketing, Inc is a leading provider of information marketing and CRM solutions that enable companies to more profitably acquire and manage customer relationships across traditional and Web-based touch points. KnowledgeBase Marketing service offerings include consumer and business information, advanced data processing services and CRM solutions including consulting, data warehousing and application management, data mining and analytics and program management. KnowledgeBase Marketing also offers an integrated suite of customer relationship management tools that enable real- time business intelligence, Web intelligence, advanced analytics, campaign management, and personalized outbound communications. The company is a subsidiary of Young & Rubicam, which is headquartered in New York City and has offices in 76 countries worldwide. For more information, contact KnowledgeBase Marketing at 866-4KNWLDG (456-9534) or http://www.knowledgebasemarketing.com MicroStrategy, MicroStrategy 7 and MicroStrategy eCRM 7 are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Any product and company names mentioned herein may be the trademarks of their respective owners. This press release may include statements that may constitute ``forward- looking statements,'' including its estimates of future business prospects or financial results and statements containing the words ``believe,'' ``estimate,'' ``project,'' ``expect'' or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the ``Company'') to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the securities class action and shareholder derivative settlement agreements will not obtain court approval or that the other conditions to the settlements will not be satisfied; the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software and Strategy.com network on a timely basis; adverse reaction by the Company's employees, investors, customers, vendors and lenders to the restatement of the Company's financial results or its future prospects; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
Editorial Contact: Gabrielle Stone Collaborative Communications Inc. 617-520-9164 gstone@collaborative.com top of page |
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