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YellowBrick Solutions and MicroStrategy Work Together to Help Companies Better Understand Their CustomersMORRISVILLE, N.C.--Nov. 20, 2000--YellowBrick Solutions, an innovator in bringing customer relationship management (CRM) and legacy applications together, today announced an alliance with MicroStrategy® Incorporated (NASDAQ:MSTR - news), a leading worldwide provider of Intelligent E-Business(TM) software. When applicable, MicroStrategy and YellowBrick Solutions are recommending each other's products to current and potential customers.The MicroStrategy 7(TM) business intelligence platform provides companies with the ability to analyze information in their data warehouse to answer mission critical business questions and understand partner and customer behavior. MicroStrategy 7 serves as a powerful analysis platform on which numerous CRM applications can be built. Many companies will choose to build separate CRM systems for marketing automation, for their call center, their Web site and their stores. Visitant, YellowBrick Solutions' flagship product, helps companies create a holistic view of customers across all of these applications in real-time, ensuring for example that someone in the call center can see all interactions with a customer through other touch points. ``Our relationship with YellowBrick Solutions can help customers leverage customer data to optimize business interactions,'' said Sanju Bansal, chief operating officer of MicroStrategy Incorporated. ``Visitant provides the type of tool our clients require to conduct customer-centric business. Businesses need a holistic view of their customers - - Visitant can help companies reach that end.'' MicroStrategy 7 can easily integrate with Visitant out-of-the-box, allowing joint clients to seamlessly integrate all of a company's existing customer touch point applications to present a single customer profile in real-time. Visitant's unique touch point adapters enable best-of-breed CRM, data mining and Web-based customer interaction applications to quickly and easily exchange customer information through an open and scalable platform. Visitant's high performance software architecture also makes information from one touch point available to all other customer-facing touch points instantly. ``As a strong player in the business intelligence and CRM markets, MicroStrategy's endorsement of our Visitant platform increases our visibility among its thousand customers,'' said Gene Ferruzza, YellowBrick's president and CEO. ``MicroStrategy's customer base can potentially provide us with a noteworthy entree into many different industries.'' About YellowBrick Solutions YellowBrick Solutions is an innovator in customer experience management solutions. The company was founded in May of 1999 by veteran CRM and object technology professionals. YellowBrick has based its advanced technology solution on a proven 10-step methodology. The company's flagship product, Visitant, offers a unique approach to bringing real-time customer information together by leveraging best-of-breed CRM, data mining, campaign management and Web-based customer-facing applications. YellowBrick is headquartered in North Carolina with satellite offices in San Francisco. More information is available by calling 919-653-2500 or on the Web at http://www.yellowbricksolutions.com MicroStrategy, MicroStrategy 7 and Intelligent E-Business are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. This press release may include statements that may constitute ``forward-looking statements,'' including its estimates of future business prospects or financial results and statements containing the words ``believe,'' ``estimate,'' ``project,'' ``expect'' or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated (the ``Company'') to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the settlement agreements will not obtain court approval or that the other conditions to the settlement will not be satisfied; the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software and Strategy.com network on a timely basis; adverse reaction by the Company's employees, investors, customers, vendors and lenders to the restatement of the Company's financial results or its future prospects; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
Editorial Contact: Gabrielle Stone Collaborative Communications Inc. 617-520-9164 gstone@collaborative.com top of page |
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