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Chelsea Interactive Selects MicroStrategy 7 to Serve Top Brands

Chelsea Interactive Launches E-Tailing Solution Embedding MicroStrategy's Business Intelligence Technology

VIENNA, Va., Oct. 31 - MicroStrategy (R) Incorporated (Nasdaq: MSTR - news), a leading worldwide provider of Intelligent E-Business (TM) software, and Chelsea Interactive, Inc., an affiliate of Chelsea GCA Realty, Inc. (NYSE: CCG - news), today announced the launch of Chelsea Interactive's technology infrastructure for top brands' online stores. Chelsea Interactive ( www.chelseainteractive.com ) provides such brands as Liz Claiborne, Cole Haan and Maidenform with comprehensive e-commerce capability including design, development, fulfillment and customer service. The MicroStrategy 7(TM) business intelligence platform is expected to provide an integral part of the value that Chelsea's participating brands will receive.

``We believe that MicroStrategy 7 will provide our participating brands with a clear view of their customers' preferences and behavior,'' said John L. Reilly, chief technology officer of Chelsea Interactive. ``MicroStrategy 7 will allow our online stores to see what's selling and how effective different marketing campaigns have been. We believe that MicroStrategy 7 is a valuable platform for creating and maintaining successful online stores like Liz Claiborne's new elisabeth.com.''

Chelsea Interactive's e-commerce platform is designed to support many brands' online stores with technology infrastructure and support, inventory management, integration with legacy systems, transactions processing, customer service, fulfillment and returns. In developing this comprehensive service, Chelsea Interactive turned to MicroStrategy 7 to analyze each stores' captured e-commerce and web traffic data. The result is an enterprise view of online sales and web information that Chelsea Interactive's participating brands can use for targeting marketing opportunities and optimizing their customers' online shopping experience.

``For many retailers, outsourcing the e-tailing portion of their business makes sense. They need to be sure that this very important piece of their business is in the hands of professionals who know what they are doing,'' said Sanju K. Bansal, chief operating officer of MicroStrategy Incorporated. ``Chelsea Interactive removes the pain from the process of moving online by providing solid service and technology as part of a coherent e-commerce strategy. There is why some of the world's top brands have turned to Chelsea Interactive: They produce unmatched results. We are delighted to be a part of the value Chelsea Interactive delivers.''

About Chelsea GCA Realty, Inc.

Chelsea GCA Realty, Inc. (NYSE: CCG - news) develops, leases, manages and owns upscale and fashion-oriented manufacturers' outlet centers. The company has an interest in and manages 22 properties-containing more than six million square feet of leasable area-in 13 states and Japan. Chelsea GCA's centers are located primarily in major metropolitan markets or near major tourist destinations, including New York City, Los Angeles, Tokyo, San Francisco, Atlanta, Boston, Orlando, Dallas, Napa Valley, Palm Springs, Honolulu and Washington, D.C. During 1999, Chelsea GCA's portfolio generated average tenant sales of $377 per square foot, among the highest in retail real estate. For more information, visit http://www.chelseagca.com .

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of Intelligent E-Business(TM) software and related services. MicroStrategy's technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organizations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has approximately 1,000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 270 systems integrators, application development and platform partners.

For more information, please visit MicroStrategy's Web site, http://www.microstrategy.com .

MicroStrategy, Intelligent E-Business and MicroStrategy 7 are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

This press release may include statements that may constitute ``forward-looking statements,'' including its estimates of future business prospects or financial results and statements containing the words ``believe,'' ``estimate,'' ``project,'' ``expect'' or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated (the ``Company'') to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the settlement agreements will not obtain court approval or that the other conditions to the settlement will not be satisfied; the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software and Strategy.com network on a timely basis; adverse reaction by the Company's employees, investors, customers, vendors and lenders to the restatement of the Company's financial results or its future prospects; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.


 
Editorial Contact:
Michael Quint
MicroStrategy
703-848-8600
PR_info@microstrategy.com
 
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