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Kiko Selects MicroStrategy Web Business Analyzer for a 360-Degree View of Site Visitors and Members
Kiko.com to Use MicroStrategy Web Business Analyzer for Its Ease of Use, Quick Intallation and In-Depth Reporting Capabilities
VIENNA, VA, August 16, 2000 - MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of Intelligent E-Business™ software, today announced that Kiko (Knowledge In, Knowledge Out), an educational company, has selected MicroStrategy Web Business Analyzer™ to track and analyze its site visitors and members to its web site. Kiko, which offers free, innovative educational tools and resources at its Web site Kiko.com, is committed to helping its members find and create the highest quality Web lessons, primarily for K-12, on the Internet. “MicroStrategy Web Business Analyzer allows Kiko to offer unique, relevant and personalized material to each individual, just as good teachers do for their students,” said Kevin Vogt, president of Kiko. “We believe that Kiko can improve its products and services--making them better and safer--if we know more about our members.”MicroStrategy Web Business Analyzer is an easy-to-install, pre-packed software application. It will enable Kiko to learn valuable information about its customers, such as who is visiting its site, what they are most interested in and how often they return. Unlike other approaches to eCRM, which provide a one-sided view of the customer, MicroStrategy Web Business Analyzer can analyze customer-centric information stores so that organizations such as Kiko can gain a full understanding of their customers’ needs. It can segment customers based on demographics, preferences, Web-traffic and buying patterns. MicroStrategy Web Business Analyzer is designed to be flexible and scalable so it can grow to meet Kiko’s needs as it increases its customer base.
“MicroStrategy Web Business Analyzer will help Kiko to become an even more responsive and personal Web site,” said Mark LaRow, vice president of the applications group at MicroStrategy Incorporated. “It will allow Kiko to build their business by knowing their customers better. Through convenient reports, MicroStrategy Web Business Analyzer will let Kiko know more about its visitors and members, such as when, how often and how long they are at its site.”
MicroStrategy Web Business Analyzer includes a core customer-centric data model, Web-centric data models and pre-configured analysis modules with a complete suite of report definitions. MicroStrategy Web Business Analyzer features an eCRM management portal, allowing users to self-subscribe to eCRM reports. It also has an eCRM management consulting offering to tailor eCRM deployments to meet strategic business needs.
About Kiko, Inc.
Kiko, founded in August 1999 by former leadership from Cisco and GeoCities, consists of handpicked education, Internet and business talent who are dedicated to promoting the power of teaching, learning and personal publishing. Kiko offers publishing tools and templates that help teachers and others build lessons for its free Global Learning Library. The vision of the company is based on the fact that everyone has something to teach and everyone has something to learn. For more information, visit www.kiko.com.
About MicroStrategy Incorporated
MicroStrategy is a leading worldwide provider of Intelligent E-Business™ software and related services. MicroStrategy’s technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organizations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.
MicroStrategy has approximately 1000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 270 systems integrators, application development and platform partners. For more information, please visit MicroStrategy’s Web site: www.microstrategy.com.
MicroStrategy, Intelligent E-Business and MicroStrategy Web Business Analyzer are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
This press release may include statements that may constitute ``forward- looking statements,'' including its estimates of future business prospects or financial results and statements containing the words ``believe,'' ``estimate,'' ``project,'' ``expect'' or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy and its subsidiaries (the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software and Strategy.com network on a timely basis; adverse reaction by the Company's employees, investors, customers, vendors and lenders to the restatement of the Company's financial results or its future prospects; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
Editorial Contact:
Michael Quint
MicroStrategy
703-848-8600
PR_info@microstrategy.com
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