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iExchange.com Selects MicroStrategy for Click Stream Analysis and Business Intelligence

MicroStrategy Provides iExchange.com with Flexibility and Scalability for Click Stream Analysis and Detailed Reporting on the Sale of Stock Reports

VIENNA, Va., August 15, 2000 - MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of Intelligent E-Business™ software, today announced that iExchange.com has selected MicroStrategy to power its click stream analysis and business intelligence applications. iExchange.com is a new financial web site that allows anyone, including nonprofessional investors, to become an “analyst” and post their stock ideas to the site. iExchange.com tracks the performance of every investment idea posted to the site and ranks “analysts” accordingly. MicroStrategy’s software performs click stream analysis, allowing iExchange.com to track how its customers are interacting with its Web site. The software also provides detailed analytics and reports on the stock reports viewed.

MicroStrategy enables iExchange.com to answers questions such as:

 What reports are being viewed?
 When are they viewed and by whom?
 What areas of the site are getting the most clicks?
 When do visitors log off of the website?
 Did a visitor purchase a report?
 Do customers come back, and if so, do they end up making purchases?

“MicroStrategy offers the most scalable and flexible solution that suit our needs, ” said Erik Reinholm, vice president of technology at iExchange.com. “MicroStrategy’s software can grow with us as our site expands from more individual investors turning to the Internet and iExchange.com for investing ideas.”

“MicroStrategy technology empowers companies such as iExchange.com to gain insight into their customers’ buying patterns and behavior on their Web sites via advanced click-stream analysis,” said Sanju K. Bansal, chief operating officer at MicroStrategy Incorporated. “By having insight into their customers behavior and interests, iExchange.com will know their customers more intimately and will therefore be able to serve them better, which is the key ingredient for any successful company.”

About iExchange.com

iExchange.com is a new financial Web site that provides an innovative source of investment ideas and insights. iExchange.com tracks stock picks submitted by individual "Analysts" and ranks them using several general and proprietary measurements including Average Rate of Return, Directional Accuracy and Predictive Accuracy. Users can purchase an Analyst's Report for a nominal fee (usually a few dollars). All Reports include a target price, a date by which the stock will hit that target price and a brief rationale for the pick.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of Intelligent E-Business™ software and related services. MicroStrategy’s technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organizations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners. MicroStrategy has approximately 1,000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 225 systems integrators, application development and platform partners.

For more information, please visit MicroStrategy’s Web site: www.microstrategy.com.

MicroStrategy, Intelligent E-Business and MicroStrategy eCRM 6 are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Any product and company names mentioned herein may be the trademarks of their respective owners.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software and Strategy.com network on a timely basis; adverse reaction by the Company’s employees, investors, customers, vendors and lenders to the restatement of the Company’s financial results or its future prospects; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Editorial Contact:
Michael Quint
MicroStrategy
703-848-8600
PR_info@microstrategy.com

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