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MicroStrategy Launches MicroStrategy Web Business Analyzer
Packaged Application Enables Companies to Develop a Complete Understanding of Their Customers Through Sophisticated Analysis of Web Site Interactions
VIENNA, Va., August 15, 2000 - MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of Intelligent E-Business™ software, today launched MicroStrategy Web Business Analyzer™. The turnkey software application is built on MicroStrategy’s core business intelligence platform and performs sophisticated analysis of customer behavior on web sites. MicroStrategy Web Business Analyzer identifies problems with site usability, optimizes site layout and enables sites to convert “lookers” to “bookers.” It calculates the margin of online campaigns and sales, profiles site visitor audience and ties to demographic data. MicroStrategy Web Business Analyzer allows marketers and web site designers to answer questions like how many unique visitors come to their web site, the duration of the visits, the depth of the visits, the click-through rates and conversion rates and revenue by product, customer or referral.MicroStrategy Web Business Analyzer includes a standard set of reports, but users can easily construct new reports as well. Additionally, through MicroStrategy’s consulting services, MicroStrategy Web Business Analyzer can be tailored to meet specific business needs.
“MicroStrategy Web Business Analyzer unleashes the analytical horsepower and scalability of the MicroStrategy intelligence platform against the large volumes of detailed, transaction-oriented data collected by leading websites,” said Mark LaRow, vice president of the applications group at MicroStrategy Incorporated. “MicroStrategy Web Business Analyzer is the newest example of the powerful eCRM applications that are being developed at MicroStrategy, and it provides a great start for companies looking to develop complete analytical eCRM solutions based on our platform.”
Leading Companies Already Turning to MicroStrategy for Analyzing Their Web Business
Several companies are already utilizing MicroStrategy’s software for analyzing their web business, including eToys, NetRadio, Kiko.com and iExchange.com.
“NetRadio.com is using MicroStrategy's platform to conduct faster, better and more cost-effective research into our customer base. With MicroStrategy's technology framework, NetRadio.com is able to analyze customer listening patterns and other useful information generated whenever customers visit our web site,” said Rick Hailey, CIO of NetRadio.com, which broadcasts originally programmed audio entertainment through its web site. “This technology is streamlining existing customer research procedures and allowing our analysts to uncover valuable information about our customer needs, their buying trends as well as musical preferences. By understanding customer web behavior, NetRadio.com is able to design more targeted products and services that put the customer front and center. As a result, our customers are much happier.” “MicroStrategy offers the most scalable and flexible solution that suits our needs,” said Erik Reinholm, vice president of technology at iExchange.com, a financial web site that allows anyone, including nonprofessional investors, to post their stock ideas. “MicroStrategy Web Business Analyzer can grow with us as our site expands from more individual investors turning to the Internet and iExchange.com for investing ideas.”
Alliance with NetGenesis Adds Key Functionality to MicroStrategy Web Business Analyzer
MicroStrategy Web Business Analyzer utilizes technology developed by NetGenesis Corporation (NASDAQ: NTGX) for web data extraction and transformation. The alliance between MicroStrategy and NetGenesis allows companies to develop a competitive advantage by transforming undifferentiated customer data into effective marketing initiatives. NetGenesis is a key solution provider for MicroStrategy.
Upcoming Web Broadcast to Demonstrate the Power of Web Business Analyzer
For individuals interested in learning more about MicroStrategy Web Business Analyzer, a discussion of the new product and a demonstration of the software, MicroStrategy will be hosting a live web broadcast on Wednesday, August 23, at 11 AM EDT. To sign up, visit www.microstrategy.com/ecrmwebcast.
Pricing and Availability
MicroStrategy Web Business Analyzer is available immediately and starts at $65,000. MicroStrategy Web Business Analyzer integrates with other eCRM applications built on MicroStrategy's Intelligent E-Business Platform™ or can stand alone. MicroStrategy Web Business Analyzer may be purchased directly from MicroStrategy or from authorized resellers around the world.
About MicroStrategy Incorporated
MicroStrategy is a leading worldwide provider of Intelligent E-Business™ software and related services. MicroStrategy’s technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organizations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.
MicroStrategy has approximately 1,000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 270 systems integrators, application development and platform partners.
For more information, please visit MicroStrategy’s Web site: www.microstrategy.com.
MicroStrategy, Intelligent E-Business and MicroStrategy Web Business Analyzer are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of the Company to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software and Strategy.com network on a timely basis; adverse reaction by the Company's employees, investors, customers, vendors and lenders to the restatement of the Company's financial results or its future prospects; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
Editorial Contact:
Michael Quint
MicroStrategy
703-848-8600
PR_info@microstrategy.com
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