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Brazil's Global Telecom Implements MicroStrategy Business Intelligence Platform in Record Time to Enhance Customer RelationsMCLEAN, Va., Aug. 1 / -- MicroStrategy® Incorporated (Nasdaq: MSTR - news), a leading worldwide provider of business intelligence software, today announced that Global Telecom, a leading Brazilian Mobile Cellular operator, has deployed the MicroStrategy 7(TM) Business Intelligence Platform to enhance its customer relations' operations.``Global Telecom selected MicroStrategy 7 for its user-friendly interface, out-of-the-box functionality, efficient Web-based utility, and the product's short learning curve,'' said Manuel Rodeiro, Global Telecom's Business Intelligence Area Manager. ``We understood our user requirements, knew exactly what we wanted and had the entire team trained on using MicroStrategy 7 at the Sao Paulo MicroStrategy office.'' Global Telecom has 700,000 customers that generate 3 million call records per day. End users of MicroStrategy Web(TM) are able to gain a segmented view of the company's customers down to the individual level, making it possible for end users to query and report on transactions, interactions, connections and services delivered to each customer on any given day, month or year. With MicroStrategy 7, Global Telecom is able to more effectively measure customer service at the point of sale, track the effort involved in gaining a new customer, better manage debt, report on billing plans, and analyze demographic as well as user profiles. In the near future, Global Telecom intends to distribute the insight gained via Web, WAP and voice, providing real-time interaction between the customer and the company. ``Our relationship with Global Telecom, one of Brazil's leading mobile cellular operators, gives us a significant advantage in the Brazilian market,'' said Sanju K. Bansal, chief operating officer of MicroStrategy Incorporated. ``We are pleased that Global Telecom is leveraging its business intelligence platform into a valuable asset that can help to improve its service offerings while bringing it closer to its customers.'' About Global Telecom Global Telecom S.A., a B-band cellular service operator, is a consortium developed and supported by Portugal Telecom. Global Telecom has positioned itself as one of the pioneers in the introduction and provisioning of innovative and intelligent wireless services and solutions in the Brazilian market. It provides service in the southern Brazil states of Parana and Santa Catarina, which have a population of approximately 14 million. Having started its operation in December 1998, it has grown rapidly, by differentiating itself with high quality networks using CDMA technology, and advanced products such as SMS service Cell Service, and advanced pre-paid service Genio, Ideal and Baby. Global Telecom's headquarters are in Londrina, Parana state and its main office is in Curitiba, Parana state. About MicroStrategy Incorporated MicroStrategy is a leading provider of business intelligence software for Global 5000 organizations. Since 1990, the company has specialized in helping businesses transform their extensive operational data into actionable information. MicroStrategy's business intelligence platform gives organizations solutions to their query, reporting, and advanced analytical needs, and distributes insight to users via Web, wireless, and voice. MicroStrategy 7(TM) is the Scalable Business Intelligence Platform Built for the Internet(TM). Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for deployment over the Web. Within intranets, the company's products provide employees with information to make better business decisions. In extranets, extended enterprises use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet. MicroStrategy has approximately 1,300 enterprise-class customers including Lowe's Home Improvement Warehouse, AT&T Wireless Group, First Union Corporation and GlaxoSmithKline. MicroStrategy also has relationships with over 375 systems integrators, application development and platform partners including IBM, PeopleSoft, Compaq, Informatica and JD Edwards. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy's software, please visit MicroStrategy's Web site at http://www.microstrategy.com . MicroStrategy, MicroStrategy 7, MicroStrategy Web, and Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. This press release may include statements that may constitute ``forward- looking statements,'' including its estimates of future business prospects or financial results and statements containing the words ``believe,'' ``estimate,'' ``project,'' ``expect'' or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the ``Company'') to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; adverse reaction by the Company's employees, investors, customers, vendors and lenders to the restatement of the Company's financial results or its future prospects; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Editorial Contact: Gabrielle Stone Collaborative Communications Inc. 617-520-9164 gstone@collaborative.com top of page |
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