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KNOWLEDGE IMPACT CEO JAY WALDRON NAMED TO CRM BOARD OF ADVOCATES

CRM Training Leader Recognized

WAYLAND, Mass., August 8, 2000- Knowledge Impact, an e-learning company that provides continuous end-user training and performance support for enterprise-wide applications (CRM & ERP) over the lifecycle of the application, today announced that president and CEO Jay Waldron has been named to RealMarket’s Customer Relationship Management (CRM) Board of Advocates. The Board of Advocates is a select group of forward-thinking individuals who share a commitment to grow and mature the CRM industry through education and research. Waldron joins 23 market professionals from companies such as SalesLogix, Remedy and eLoyalty.

As president and CEO of Knowledge Impact, Waldron has more than 20 years of experience in high growth industries such as Customer Relationship Management, enterprise applications, Internet business solutions and Business Intelligence. Under Waldron’s leadership, Knowledge Impact has worked to educate the industry about how e-learning initiatives can help lead to a fuller return on a company’s CRM investment.

“The members of the CRM Board of Advocates represent a wide range of products and services,” said Gary Lemke, president of RealMarket. “The addition of Jay and Knowledge Impact, and the company’s expertise in e-learning, will help worldwide CRM professionals better recognize the significant role of e-learning in the implementation of successful CRM strategies."

“This is a significant step forward in establishing the importance of e-learning technology and methodology as CRM initiatives continue to become standard business practice for companies. As a member of the CRM Board of Advocates, my objective is to build awareness of the importance of comprehensive and ongoing e-learning solutions for CRM applications,” said Jay Waldron, president and CEO of Knowledge Impact.

About Knowledge Impact

Knowledge Impact is an e-learning company that provides continuous end-user training and performance support for enterprise-wide applications (CRM & ERP) over the lifecycle of the application. By offering customized solutions that are designed in parallel with a company’s business processes, Knowledge Impact ensures success before, during and after implementation. Knowledge Impact’s strategy is embodied by KnowledgeMateÔ, a new category of e-learning that provides end-users with customized, on-demand e-learning and performance support solutions in a format that enables them to absorb and retain relevant information.

For nearly 20 years, Knowledge Impact has been providing solutions across the globe for leading companies such as Citibank, Fidelity, Morgan Stanley Dean Witter, Compaq, Dell Computer, Xerox, Silicon Graphics, Frontier, Abbott Laboratories, Bell Atlantic, Procter & Gamble and Enterprise Rent-A-Car. The company's offerings include e-Knowledge portals, web-based training (WBT), computer-based training (CBT), performance support solutions, instructor services and change management services. Knowledge Impact is headquartered in Wayland, Mass. with offices across North America. For more information, contact Knowledge Impact at 1-800-852-1230 or visit the company’s Web site at www.kimpact.com.

About RealMarket

RealMarket is a market research firm dedicated to helping advance the Customer Relationship Management (CRM) market. The Board of Advocates is a group of forward-looking organizations that share an industry-wide commitment to grow the CRM market through education and research. The newest CRM Advocates represent a wide range of solutions and services providers and share a common vision: to help accelerate the maturation of the industry. The Board of Advocates seeks to advance industry education via RealMarket-hosted initiatives. By serving as featured speakers for the hard-hitting, weekly RealMarket Live! Webcasts-a free, educational Internet seminar series-Advocates address strategies, technologies and methods leading companies are employing to seize business opportunities created by emerging technologies. RealMarket Live! launched in 1999 and has received strong ratings from listeners worldwide.

Editorial Contact:
Mark O’Toole
The Castle Group, Inc.
(617) 227-0012, ext. 235
motoole@thecastlegrp.com

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