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Ten of the Top Twenty Most Visited Sites on the Web Use Kana to Manage their Online Customer Communications

Successful e-businesses Trust Kana to Power their Online Customer Communications

PALO ALTO, Calif.--(BUSINESS WIRE)--Oct. 4, 1999-- Kana Communications, Inc. (www.kana.com), a market leading provider of online customers communications solutions for electronic direct marketing, e-commerce and customer service, today announced that the company's rapidly expanding customer base now includes companies with ten of the top twenty most visited sites on the web, according to the August 1999 Media Metrix survey. Among the companies with the most heavily trafficked sites using Kana are Microsoft (Nasdaq:MSFT - news), Lycos (Nasdaq:LCOS - news), Excite (Nasdaq:ATHM - news), eBay (Nasdaq:EBAY - news), XOOM.com (Nasdaq:XMCM - news) and CNET (Nasdaq:CNET - news).

This exclusive list of companies joins a list of Global 2000 companies and leading Internet retailers, such as: Williams-Sonoma (NYSE:WSM - news), The Gap (NYSE:GPS - news), Northwest Airlines (NYSE:NWB - news), priceline.com (Nasdaq:PCLN - news), PeopleSoft (Nasdaq:PSFT - news), The Weather Channel, CDNOW (Nasdaq:CDNW - news), eFax.com (Nasdaq:EFAX - news), eGreetings, eToys (Nasdaq:ETYS - news) and Ford Motor Company (NYSE:F - news).

Kana's customers use the award-winning Kana solution to enhance customer loyalty, generate additional revenue opportunities and reduce the cost of online communications.

``Our premier group of blue chip customers -- ranging from Fortune 500 companies to leading `dot com's' -- is a strong and powerful endorsement of the scalability and reliability of our solution,'' said Michael McCloskey, CEO of Kana. ``E-businesses like these must provide exceptional online customer communications in order to differentiate and succeed in today's highly competitive and fast-moving marketplace.''

``eBay is committed to a high standard of excellence when it comes to customer service,'' said Sol Bechtold, Director of Customer Support Systems for eBay. ``When we looked for a partner to help us manage our online customer communications, we needed a comprehensive and integrated solution that could scale to meet our demanding and growing needs. Kana remains our partner of choice by continuing to deliver best-of-class software products and services that help us maintain exceptional customer relationships.''

The Kana solution currently handles more than four million customer messages per week for its customers. In a related announcement, Kana announced the availability of Kana 4 (see today's related announcement entitled, Kana Launches Comprehensive Platform for Online Customer Communications), the company's updated platform to manage the entire lifecycle of online customer communication.

About Kana Communications, Inc.
Kana Communications, Inc. (Nasdaq:KANA - news) is a market leading provider of online customer communications solutions for electronic direct marketing, e-commerce and online customer service. Kana develops, markets and supports a comprehensive suite of e-business infrastructure solutions that allow companies to manage high volumes of inbound and outbound e-mail and Web-based communications, while facilitating the delivery of targeted and personalized information to each customer. The company has more than 130 customers, including ten of the top twenty most visited sites on the Internet. Kana is based in Palo Alto, California, with offices Worldwide. For more information about the company, please visit Kana's website at http://www.kana.com or call Jason Cigarran at 650/325-9850.

Note to Editors:

Kana Communications, Kana and the Kana logo are trademarks of Kana Communications, Inc. All other company and/or product names are either trademarks or registered trademarks of their respective companies.

Editorial Contact:
Jason Cigarran
Kana Communications
(650) 325-9850
jcigarran@kana.com

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