Press Release - Kana Communications

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Kana Communications and AGENCY.COM Announce Technology Alliance

Partnership to Provide Mission-Critical e-Business Customer Interaction Platform to Premier Interactive Agency's Customers

Kana Communications, a premium provider of customer communication software products and services for e-Businesses, and AGENCY.COM, a leading interactive services and consulting company, today announced a strategic technology alliance to create a comprehensive solution for AGENCY.COM clients that want to strengthen customer relationships.

AGENCY.COM will offer Kana's customer communications software as part of its existing Interactive Relationship Management(TM) solutions for clients to manage online relationships. In addition, AGENCY.COM will use the The Kana Customer Messaging System 3.0 (Kana CMS), system internally to answer the company's on-line communication out of its New York City office.

"AGENCY.COM is always looking for ways to expand our capabilities in specialized areas in order to provide comprehensive services to our clients," explained Larry Krakauer, Chief Technology Officer of AGENCY.COM. "By bringing Kana on board, we offer our clients the best communication solution available for managing mission-critical customer interactions."

"Establishing and maintaining customer loyalty is integral to doing business successfully on the Web," stated Michael McCloskey, Chief Executive Officer of Kana Communications. "Kana's on-line communications expertise combined with AGENCY.COM's interactive relationship experience, creates a strong partnership that enables more timely, relevant, and cost-efficient personalized customer interaction."

About AGENCY.COM
AGENCY.COM is a full-service interactive relationship management firm based in New York. Founded in January 1995, AGENCY.COM also has offices in Amsterdam, Avon (CO), Boston, Chicago, Dallas, London, Paris, Portland (OR), San Francisco, Singapore, and Woodbridge (NJ). AGENCY.COM provides a complete range of strategic, technology and creative interactive services to many of the world's leading corporations. For more information, visit the Web site at http://www.agency.com.

About Kana CMS
The Kana Customer Messaging System is an enterprise-class customer e-mail management solution that brings sophisticated, scaleable call center functionality to Internet customer communications. The system allows corporations to respond quickly and personally to e-mail, reduce costs, improve efficiency in the response process, and meet regulatory requirements, while gathering valuable real-time customer data that the organization can turn into a competitive advantage.

About Kana Communications, Inc.

Kana Communications is a leading provider of strategic online customer communications solutions. The company develops, markets and supports an integrated suite of e-business infrastructure solutions that allow companies to manage high volumes of inbound and outbound e-mail and Website based communications, while facilitating the delivery of targeted and personalized information to each customer.

Kana offers a range of online customer communication products which facilitate customer acquisition, revenue generation, and customer services. The company has more than 100 customers across many industries, including financial, Internet, retail, technology, airlines, communications and call centers, among others.

Kana Communications, founded in 1996, is based in Palo Alto, with offices in Atlanta, New York, Chicago, Dallas, Los Angeles, Baltimore, Detroit, and London. For more information about the company, please visit Kana's website at http://www.kana.com or call Jason Cigarran at 650/325-9850.

Note to Editors: Kana Communications, Kana CMS, Kana and the Kana logo are trademarks of Kana Communications. All other company and/or product names are either trademarks or registered trademarks of their respective companies.

Editorial Contact:
Jason Cigarran
Kana Communications, Inc.
650/566-2517
jcigarran@kana.com

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