Embratel Selects Jacada for Unified Customer Service Desktop (email this article)

Atlanta and São Paulo, Brazil – September 6, 2006 – Jacada Ltd. (Company Profile, Past Stories, Case Studies) (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced that Embratel, one of the largest telecom companies in Latin America, has selected Jacada to help unify its customer service desktop to reduce call times and improve the customer experience.

Like most large communications service providers, the Embratel customer service environment is complex. Business growth through mergers and acquisitions and new product offerings has resulted in a broad set of diverse business applications that the customer service representative must navigate through to service the customer. This desktop complexity creates a challenging environment for the customer service representative.

To continue its tradition of customer service excellence, Embratel needed to find a solution to unify the customer service desktop to simplify the operations. Embratel conducted a thorough bid process to identify and evaluate solutions. The key requirements for the project included a quick time-to-market delivery capability, a reduction in call handle time, and a thin client (browser-based) solution that would not require significant additional investments in desktop hardware and software.

After careful review, Embratel selected Jacada Fusion, a non-invasive process optimization solution from Jacada. Jacada submitted the proposal with 3CON (Consultoria e Sistemas), a Jacada channel partner in Brazil.

The initial project will support more than 1,500 customer service agents.

"This is a very important initiative for Embratel," states Eduardo Elias Mattar, from Embratel. "There are more than 30 business applications involved in this project. A non-invasive approach was key to making the unified customer service desktop a reality, and Jacada's contact center experience gave us the confidence that we would meet or exceed our project goals."

"In the communication service provider market, customer service is the key to winning new customers and stemming customer attrition," says Paul O'Callaghan, president of Jacada Ltd. "By delivering a unified customer service desktop, companies are improving the customer experience while reducing operating costs. We are proud to have Embratel join a growing list of communication service providers that have selected Jacada as their customer service platform of choice."

About Embratel
Embratel is the premium telecommunications provider in Brazil, offering many different services such as local and long distance calls, advanced voice service, high-speed data communication, internet access, data communication using satellites and corporate network. The company is a leader in data communication and internet access in Brazil, with a top position to operate end-to-end networks in Latin America. Embratel fiber optic network has 29 thousand kilometers of optic cables, representing around 1 million and sixty nine thousand kilometers of optic fiber.

About Jacada
Jacada is a leading provider of customer service unified desktop and process optimization solutions. The company's solutions help customers rapidly simplify and improve high-value business processes without the need for long and expensive systems replacement projects.

Jacada provides two award-winning solutions that have been proven to make a significant impact on customer service efficiency and effectiveness. Jacada WorkSpace is a unified desktop that incorporates all critical functions required by the contact center agent to successfully complete customer interactions. Jacada Fusion is a process optimization solution that leverages patented technology to enable customer service centers to improve customer satisfaction and increase revenues by providing customer service representatives with more time for customer care and revenue-generating activities.

Jacada has over 1200 customers worldwide including many Fortune 1000 corporations and government organizations. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at www.jacada.com or at 1-800-773-9574