CARLSBAD, CA – August 5, 2003– Island Data (Company
Profile, Past
Stories, Case
Studies) Corp., a real-time CRM analytics company, today announced it has signed Yahoo! Inc., a leading global Internet communications, commerce and
media company, as a new customer utilizing Insight RT ™. By analyzing unstructured customer feedback in real-time, Island Data’s Insight RT will help Yahoo! listen to
their customers, ultimately increasing customer satisfaction and enhancing the value of their premium service offerings.
Yahoo! chose Insight RT to perform real-time analysis to take action on incoming unstructured “verbatim” customer feedback received on its site. Insight RT captures
customer feedback from a variety of sources including customer service and support tracking applications, e-mails, surveys and Web self-service interactions. The solution
analyzes the thematic content and intent of the feedback, converting it into unique customer insights that can be acted upon immediately.
“As a search provider that made its mark with a careful hands-on categorization process, Yahoo! knows the value of the highly precise classification of unstructured data,”
said Alex Veytsel, research analyst, data knowledge and analytics, the Aberdeen Group. “As a vibrant hub of consumer activity, it also knows that in customer service, time
is money. By deploying Insight RT to route and prioritize user feedback, Yahoo! is finding the right balance between an in-depth understanding of its customers and a timely
response to their immediate needs.”
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the number one Internet brand globally.
Headquartered in Sunnyvale, California, Yahoo!'s global network includes 25 World properties and is also available in 13 languages.
“Today companies realize it’s the relationships with their customers that differentiates them in a competitive environment,” said Norm Williams, president and CEO of Island
Data. “As the world’s most trafficked Internet site, Yahoo! receives a very high volume of customer input and understands that this type of feedback is incredibly
valuable. Yahoo’s implementation of Insight RT is a prime example of our award-winning solution providing a company with rich, useable structured data and actionable
insights about their customers.”
At the core of Insight RT is the internally-developed, patent-pending Concept Recognition™ engine, which is used to break down the unstructured text into its paragraph,
sentence, phrase and word elements format, combining these elements produces an overall score of the concept. Insight RT can exist as a stand-alone solution or can be
easily integrated with existing systems and databases. It can be deployed rapidly at a low cost and offers a guaranteed four-month return on investment.
About Island Data Corp.
Founded in 1995, privately held Island Data Corp. is a real-time CRM analytics software company. Island Data’s premier product, Insight RT™, which is based on the
company’s patent pending Concept Recognition™ technology, captures Web-based customer feedback and unstructured text from various sources, analyzes the content
and intent of the feedback, and converts it into insights that can be acted upon in real-time. Island Data targets enterprise companies looking to increase sales, customer
satisfaction and product quality through listening to their customers. Key clients include Adobe, Agilent, Canon U.S.A., Cox Communications, Forbes.com, NetGear,
Proxim, RealNetworks and Yahoo! Inc. For more information, please visit the company’s Web site at www.islanddata.com.
About Yahoo!
Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 237 million
individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and
business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise
services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal
solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 25 World properties.
Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.
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