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Island Data Awarded 2002 “Product of the Year” By Technology Marketing Corporation’s Customer Inter@ction Solutions Magazine

Insight RT Singled Out for Its Technological Excellence and Vision


NORWALK, CT –Jan. 7, 2003– Island Data Corp., a real-time analytics provider, announced today that Technology Marketing Corporation (TMC™)’s Customer Inter@ction Solutions® magazine, named Insight RT™ as a Product of the Year winner for 2002. Customer Inter@ction Solutions® has been the premier publication in the CRM, call center and teleservices industries since 1982.

“We are honored to receive the 2002 Product of the Year Award from TMC for Insight RT,” said Norman Williams, President and CEO of Island Data. “With this award Island Data is recognized as a leader in analyzing and categorizing unstructured text. Insight RT’s patent-pending Concept Recognition™ technology is a proven solution that helps companies increase sales, enhance customer satisfaction and improve product quality by listening to their customers.”

In October 2002, Island Data announced the launch of its premier product, Insight RT, which enables companies to capture unstructured customer feedback, perform real- time analysis and take action immediately. Insight RT captures unstructured or “verbatim” customer feedback from a variety of sources including customer service and support tracking applications, e-mails, surveys and Web self-service interactions. The content is then analyzed for the intent of the feedback and converted into insights that can be acted upon in real time. These valuable insights generate timely sales leads, improve marketing campaigns, reduce customer attrition and identify product and market trends in real-time.

“Insight RT is a clear leader in the real-time analytics sector. We’re proud to reward their hard work and innovation with a Product of the Year Award for 2002,” said Nadji Tehrani, Chairman of TMC and Founder of Customer Inter@ction Solutions®.

According to Customer Inter@ction Solutions® Group Editor-in-chief, Rich Tehrani, Insight RT was selected because it demonstrates true innovation, which is the hallmark of Product of the Year winners.

"The Product of the Year award is meant not only to honor the outstanding teams who developed and manufactured the products on our winning list, but also to educate our readers on the vast array of offerings in this market. Choosing the winners was a difficult process, and the editorial team spent many hours studying the applications we received from vendors, as well as looking through materials we collected on our own over the past year."

A full list of Product of the Year winners will appear in the January issue of Customer Inter@ction Solutions® magazine.

About Island Data

Founded in 1995, privately held Island Data Corp. is a real-time analytics software provider. Island Data’s premier product, Insight RT™, which is based on the company’s patent pending Concept Recognition™ technology, captures Web-based customer feedback and unstructured text from various sources, analyzes the content and intent of the feedback, and converts it into insights that can be acted upon in real-time. Island Data targets enterprise companies looking to increase sales, customer satisfaction and product quality through listening to their customers. Key clients include Adobe, Agilent, Canon U.S.A., Cox Communications, Forbes.com, NetGear, Proxim, RealNetworks and SONICblue. For more information, please visit the company’s Web site at www.islanddata.com.

About TMC

Since its inception in 1972, Technology Marketing Corporation (TMC®) has produced industry-leading trade magazines and events focused on technology and communications. TMC® publishes Customer Inter@ction Solutions® and Internet Telephony®, and the online publications, TMCnet.com®, Planet PDA Magazine, BiometriTech™ and Alternative Power™.  TMC® produces BiometriTech™ Conference, INTERNET TELEPHONY® Conference & EXPO; Planet PDA™: The Enterprise PDA Event; and The Global Call Center Outsourcing Summit™. TMCnet™.com publishes more than 25 topical online newsletters. For more information about TMC®, visit its Web site at www.tmcnet.com.


 
Editorial Contact:
Jennifer Culter
The Townsend Agency
(858) 457- 4888 x 156
jculter@townsendagency.com
 
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