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Innovative Web-Merchants Implement k-Commerce Sales For Real-Time Web-Direct Selling

Custom Content and Real-Time Interaction Capabilities Attract Diverse Customer Base

NOVATO, Calif.--(Dec. 6, 1999--Inference Corporation (Nasdaq:INFR - news), a leading provider of software and services for customer relationship management and e-Commerce, today announced that Andalay.com and GUILD.com are among the first wave of Web merchants who have selected Inference's k-Commerce(tm) Sales platform for Web-direct selling.

k-Commerce Sales will allow these merchants to continually learn about their customers -- and match customer needs and interests with tailored offers and custom content, turning their Web sites into personalized, efficient sales channels.

``Customer expectations continue to rise as e-commerce becomes more mainstream,'' said Barry Cinnamon, CEO, Andalay.com. ``k-Commerce Sales allows us to provide the information our customers want in real time based on their demonstrated interests. It helps us bridge the gap from 1-1 marketing, which is nice, all the way to 1-1 selling -- which is real revenue.''

``Although we had already made considerable investments in developing our existing infrastructure, we still needed to improve our ability to serve our diverse customer base,'' said Nathan Harper, CIO, GUILD.com. ``k-Commerce Sales was an attractive solution because it did not require us to completely re-engineer our site. The fact that it resides on top of our existing Web site also made for a relatively quick implementation.''

k-Commerce Sales develops detailed customer profiles, delivers custom content, rolls out targeted campaigns and fosters real-time customer interaction. While dynamically creating custom content based on a customer's preferences and reacting to the customer's actions in real-time, Andalay.com and GUILD.com will provide personalized service, resulting in an enhanced electronic shopping experience.

``We are seeing that success in the online marketplace is becoming less dependent on product selection and much more dependent on customer satisfaction,'' said Bob Tatemichi, vice president and general manager of Inference's k-Commerce Sales division. ``Satisfied, loyal customers are ones who receive personalized, helpful and attentive service. k-Commerce Sales is a scaleable application that will help a wide array of merchants identify, cultivate and retain a loyal customer base.''

About Andalay.com
Andalay is an objective and unbiased Internet service designed for smart e-Commerce shoppers. Andalay helps people with all four steps of shopping on the Internet: Comparing (deciding exactly what you want to buy), Shopping (finding the best price), Selecting (choosing the best vendor) and Buying (submitting your order). Andalay is privately held and is headquartered in San Jose, Calif. More information about the Andalay service can be found at www.andalay.com.

About GUILD.com
Based in Madison, Wis., GUILD.com offers over 6,000 original works by 1,100 artists and galleries: the most comprehensive juried collection of original art and fine craft on the Internet. For more information on GUILD.com, please visit its Web site at www.guild.com or call 877/344-8453.

About k-Commerce Sales
k-Commerce Sales is a powerful Web-direct selling suite that helps you actively manage your prospects and customers in real-time -- while they are on your Web site -- converting prospects to buyers, cross-selling, up-selling and generating repeat business. With this powerful Internet software, you continually learn about your customers while the system matches individual needs and interests with tailored offers and custom content. As a result, you provide personalized service along with the best possible electronic shopping experience.

To purchase k-Commerce Sales or receive more information about Inference's complete family of customer relationship management or e-Commerce solutions call 800/322-9923 or visit the k-Commerce Sales Web site at www.inference.com.

About Inference Corporation
Inference Corporation (Nasdaq:INFR - news) is a leading provider of software and services for customer relationship management and e-Commerce. Inference's k-Commerce product family leverages a company's knowledge, integrating personalized, one-to-one sales, service and support across the Web and Contact Center. Inference helps companies raise customer care to the next level while taking e-Commerce beyond the transaction.

Headquartered in the San Francisco Bay area, with international headquarters near London, England, Inference supports its customers from offices throughout North America, Europe and Asia Pacific through a global professional services organization. For further information, contact Inference at 415/893-7200, send an e-mail to info@inference.com or visit www.inference.com.

Note to Editors: The Inference logo, k-Commerce and the k-Commerce logo are trademarks of Inference Corporation in the United States and other countries. All other company names and products are trademarks or registered trademarks of their respective companies.

Editorial Contact:
Carrie Cassee
Inference Corporation
415-893-7208
carrie.cassee@inference.com

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